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  1. Why your competitors are creating content in clusters (and why you should too)

    within headers or the first few paragraphs. And the rise of voice search (20% of mobile Google searches ...

    Kerrie Malone - 06/12/2021 - 09:28

  2. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    of the following paragraph is a great way to turn this habit to your advantage. Rather than writing ‘The results’ ...

    Lucy Gillman - 01/10/2021 - 14:20

  3. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    a nutshell paragraph. Cut up to the first comma. David is also one of our B2B Marketing trainers. If you’d ...

    Kavita Singh - 09/07/2021 - 16:53

  4. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    document, section, or paragraph to pack a punch, put a stressed syllable at the end. (Now try reading ...

    David McGuire - 25/06/2021 - 14:58

  5. Just what is a fronted adverbial – and what can it do for your B2B copy?

    – for example, before introducing a second key feature – he’d start the new paragraph with “Importantly”. ...

    David McGuire - 23/02/2021 - 10:41

  6. Write like a professional copywriter (with none of the effort)

    you can practise is to craft a good nutshell paragraph, summarising the most important thing you have ... paragraph – then scan down the page, taking in headings, bullet points, and other highlights. Some will go ... important copywriting skill you can practise is to craft a good nutshell paragraph, summarising the most ...

    David McGuire - 21/12/2020 - 13:41

  7. Why your B2B cold email isn’t converting: problems and solutions

    reach their goal, not you close a sale.  Your email copy is either too poor or too bright This paragraph ...

    Helen Holovach - 16/12/2020 - 16:19

  8. Awards case study: How Fight or Flight and Flipdish won Gold for 'Best public relations campaign'

    https://www.youtube.com/watch?v=Vbt-l-RnQZo Eight paragraphs in WIRED magazine, firmly landing the anti-platform message, with Conor ...

    David Rowlands - 26/11/2020 - 16:23

  9. Does your content pass the five-second test?

    content.) Technique 2: the nutshell paragraph When you see, watch or listen to a news report, pay attention ... journalists call the “nutshell paragraph”: the whole story, in a nutshell. Sure, you’d want to read or listen ... confirmed."  Daily Mash nutshell paragraph, If you can do the same, it’s a great place to start most B2B ...

    David McGuire - 28/05/2019 - 10:02

  10. 3 things every B2B copywriter should know when they're writing for digital

    with the ‘fluff’. Breaking up your copy into smaller paragraphs and using subheaders to make the subject of each ... paragraphs and using subheaders to make the subject of each section of your copy clear can also help you ...

    Kerrie Malone - 18/08/2020 - 15:43

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