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  1. The tautology of marketing operations job titles

    and not be expected to come up with and implement all the ideas. All that said, innovation is part and parcel so ...

    Simon Daniels - 03/12/2021 - 08:47

  2. CAMPAIGN NEWS: Parcel2Go packages web TV and podcasts

    news/archive/campaign-news-parcel2go-packages-web-tv-and-podcasts Parcel2Go (P2G) claims to be the first postal provider to embrace video marketing and will ... and those with an interest in parcel delivery i.e. PA's News about the latest digital campaign has been ... and downloaded from iTunes. Parcel2Go aims to build trust within the marketplace and position itself as a voice ...

    a12admin a12 - 10/09/2009 - 00:00

  3. How the pandemic has underlined the importance of brand purpose

    parcels while complying with new social distancing requirements and Social Bite to feed Scotland’s ...

    Annabel Rake - 04/01/2021 - 14:37

  4. 5 signs you need a marketing operations function, how to hire for it, or become one yourself

    for the customer and the organisation”. Nowadays, that’s part and parcel of any good business. Psychoanalyse ...

    Kavita Singh - 22/06/2020 - 12:20

  5. Social media gives customers a louder voice

    Social Social media is rapidly evolving and it is now more vital for organisations to actively engage and manage their social media presence. 19422 blog/posts/2012/07/03/social-media-gives-customers-louder-voice Social media is rapidly evolving and with t ...

    David Parcell - 03/07/2012 - 16:55

  6. Listen up!- Managed properly, big data can offer invaluable insight

    Customer insight Big data is fast becoming one of today’s most talked-about technology trends 17553 blog/posts/2012/04/24/listen-managed-properly-big-data-can-offer-invaluable-insight Marketers are one of the professional groups who stand to gain most fro ...

    David Parcell - 24/04/2012 - 15:52

  7. How to encourage positive social media feedback

    Social A look at how organisations can look to manage an effective social media strategy and encourage positive brand awareness. 17311 blog/posts/2012/04/04/how-encourage-positive-social-media-feedback We are not strangers to the fact that receiving negat ...

    David Parcell - 04/04/2012 - 15:03

  8. Customers are shouting, but brands aren’t listening

    Customer insight CCA research reveals customer dissatisfaction 16082 blog/posts/2012/01/31/customers-are-shouting-brands-aren’t-listening Research we recently conducted with the Customer Contact Association (CCA) reveals that most British consumers (89 pe ...

    David Parcell - 31/01/2012 - 16:26

  9. How Would Your Customers SWOT You?

    Customer insight 15378 blog/posts/2011/10/19/how-would-your-customers-swot-you Used by marketers to evaluate themselves and the environment in which they work, the SWOT analysis is a cornerstone of most marketing strategies. However, do marketers look clo ...

    David Parcell - 19/10/2011 - 11:10

  10. Why finance and PR add up to a match made in heaven

    to commercial objectives. Equally, demonstrating the ROI of PR and communications activity is part and parcel ...

    Heather Power - 20/06/2019 - 15:03

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