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  1. The Global ABM Conference 2022: What you missed out

    for your customers. They may get passed from team to team, but they need to have a consistent experience. ... learnt from the campaigns we’re running and be able to pass that information on to other people,” Charlie ... other ABMers, sharing ideas, giving some tips and passing on my own tips of things that are working ...

    David Rowlands - 08/11/2022 - 12:09

  2. News: The B2B Marketing Awards shortlist announced!

    Adler and Allan customers were prepared for significant legislation changes' by Adler and Allan 12. ...

    David Rowlands - 23/08/2022 - 09:55

  3. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    to marketing, rather than the old way of waiting for marketing to pass over leads. Deployment  Led by Adrian ...

    David Rowlands - 08/07/2022 - 15:25

  4. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    Each module you pass, earns a league point for your learning team.  Nominating a colleague ...

    David Rowlands - 14/06/2022 - 12:23

  5. The workplace has changed for good. This is what you need to know to keep your team happy

      The pandemic will hopefully pass. But the world of work has changed for good. With a hybrid structure in place, ...

    Steve Atkins - 26/04/2022 - 13:25

  6. Three lessons B2B can learn from 2021

    more than passing trends, but rather cornerstones of our day-to-day working lives for the foreseeable ... and quickly passing trends. 2022 must be the year that businesses and marketing teams learn from the huge ... that remote working and increased reliance on digital technologies were more than passing trends, but rather ...

    Dustin Deno - 14/02/2022 - 12:34

  7. Why sales should care about marketing automation software

    and breathe their CRM system to maintain contact with and convert the leads they have been passed from ...

    Tom Ryan - 11/04/2022 - 14:38

  8. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

    predictions reveal that digital ad spend in the US alone was expected to pass $200 billion in 2021- a 38.3% ...

    Dan Baddeley - 31/03/2022 - 14:14

  9. Five predictions on data changes to future-proof your 2022

    legislations which have reduced the amount of data available. In this changing landscape, how can you ... in ‘opt-out’ legislations which have reduced the amount of data available. In this changing landscape, how can ...

    Jon Clarke - 20/12/2021 - 12:01

  10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    more reachable with each passing year.  1.  Classic differences: B2B vs. B2C Classically, ... or make purchase decisions on behalf of their organisations — passing a product along a value chain, ...

    Sue Mizera - 25/04/2022 - 09:55

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