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  1. News: The B2B Marketing Awards shortlist announced!

    We're extremely proud to announce the finalists for this year's B2B Marketing Awards! ... Congratulations to all those who made the shortlist, and thank you to everyone who entered. We&#039 ... 'CoStar: The data that makes the difference' by Earnest 'Experience makers: The book club&#039 ...

    David Rowlands - 23/08/2022 - 09:55

  2. The importance of brand personality in B2B – and how to find yours

    of their brand personality. Sue Mizera advises how to create (or discover) your own brand's Brand ... personality may seem too 'soft'; or 'touchy-feely'; a concept for many ... and competitive differentiation. With B2B companies are typically awash in a 'sea of sameness&#039 ...

    Sue Mizera - 25/08/2022 - 14:16

  3. News: Richard O’Connor promoted to CEO of B2B Marketing

    leader and as so, fully promoted to the position of CEO, to nurture and grow B2B Marketing's global ...

    David Rowlands - 30/08/2022 - 15:36

  4. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    approach is essential to success in a patient-centric healthcare future. And ZS is uniquely positioned ... VP sales, VP global marketing, business unit heads, VP market access, VP patient advocacy). ...

    David Rowlands - 14/06/2022 - 11:16

  5. People or personas? What B2B marketing can learn from B2C

    At work, we'll also often have to either justify B2B decisions to others or make them as part ... the benefits with logic and comparisons.  However, those facts won't reach the boardroom by themselves ... because we won't even read the spec sheet unless we connect emotionally first. We do business ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  6. An honest guide to B2B healthcare challenges

    But that doesn’t mean it’s an easy thing to do. Be patient and be prepared to make adjustments to your strategy ...

    Daniela fernandes - 30/03/2022 - 14:15

  7. Forget everything you (think you) know about ABM

    including A Practitioner's Guide to Account-Based Marketing (Kogan Page, 2017 and 2021). My first book, ...

    David Rowlands - 18/08/2022 - 15:17

  8. Under the hood of Amex’s success with small businesses

    As he states:  “when you look at TEDTalks or shows like Shark Tank, they're starting to go beyond ... the category of business. It's not just business people reading business things to do better at work. ... It's become a part of culture and that's where we want to play.” With this blurring of lines ...

    David Rowlands - 10/08/2022 - 10:13

  9. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    market their products more effectively, and improve the buyer experience. Today's prospective buyers ...

    Winnie Palmer - 15/08/2022 - 14:06

  10. Why the moon landing began with good branding

    on the moon, Sue Mizera believes there's no better example of strong branding than the Apollo space ... now! 53 years after man landed on the moon, Sue Mizera believes there's no better example ...

    Sue Mizera - 03/08/2022 - 09:59

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