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We039;re extremely proud to announce the finalists for this year039;s B2B Marketing Awards! ... Congratulations to all those who made the shortlist, and thank you to everyone who entered. We039 ... 039;CoStar: The data that makes the difference039; by Earnest 039;Experience makers: The book club039 ...
David Rowlands - 23/08/2022 - 09:55
of their brand personality. Sue Mizera advises how to create (or discover) your own brand039;s Brand ... personality may seem too 039;soft'; or 039;touchy-feely'; a concept for many ... and competitive differentiation. With B2B companies are typically awash in a 039;sea of sameness039 ...
Sue Mizera - 25/08/2022 - 14:16
leader and as so, fully promoted to the position of CEO, to nurture and grow B2B Marketing039;s global ...
David Rowlands - 30/08/2022 - 15:36
Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates
approach is essential to success in a patient-centric healthcare future. And ZS is uniquely positioned ... VP sales, VP global marketing, business unit heads, VP market access, VP patient advocacy). ...
David Rowlands - 14/06/2022 - 11:16
At work, we039;ll also often have to either justify B2B decisions to others or make them as part ... the benefits with logic and comparisons. However, those facts won039;t reach the boardroom by themselves ... because we won039;t even read the spec sheet unless we connect emotionally first. We do business ...
Anonymous (not verified) - 08/08/2022 - 11:55
But that doesn’t mean it’s an easy thing to do. Be patient and be prepared to make adjustments to your strategy ...
Daniela fernandes - 30/03/2022 - 14:15
including A Practitioner039;s Guide to Account-Based Marketing (Kogan Page, 2017 and 2021). My first book, ...
David Rowlands - 18/08/2022 - 15:17
As he states: “when you look at TEDTalks or shows like Shark Tank, they039;re starting to go beyond ... the category of business. It039;s not just business people reading business things to do better at work. ... It039;s become a part of culture and that039;s where we want to play.” With this blurring of lines ...
David Rowlands - 10/08/2022 - 10:13
Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value
market their products more effectively, and improve the buyer experience. Today039;s prospective buyers ...
Winnie Palmer - 15/08/2022 - 14:06
on the moon, Sue Mizera believes there039;s no better example of strong branding than the Apollo space ... now! 53 years after man landed on the moon, Sue Mizera believes there039;s no better example ...
Sue Mizera - 03/08/2022 - 09:59