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  1. Everything you need to know about purpose washing

    is titled: 'Don’t fake it. Make it. How to build a better world with honesty, not hype.' In it, we’ll talk ... Our research revealed that 76% of B2B brands today feel 'some'; to 'a lot of pressure ... and expectation' from their target audiences to take an active stance of societal issues. When asked about the extent ...

    Vanessa Cheal - 01/07/2022 - 10:01

  2. Attracting the next generation into the B2B world

    competitors' advertising campaigns, is tough and knowing your target audience inside out has always been ... the key to success. Right now, we’re living in a job seekers' world. 78% of businesses are reporting ... 'Revving up for accelerated growth: How Keyloop built an innovative employer brand to lure in-demand ...

    Michelle Wells - 04/07/2022 - 12:02

  3. How bad data in your CRM may be exposing you to a competitive ambush

    That’s a lot of data to capture and analyse. But without these insights, there's an increased risk ...

    Willem Maas - 14/07/2022 - 15:54

  4. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    how it leverages this new funding.”  Diginomica: “The key to Integrate's DAP is its data ... it's sent to marketing automation or the CRM (this includes ensuring compliance with privacy ... Diginomica: “B2B companies need Account-Based Marketing, but it shouldn't be a standalone strategy ...

    David Rowlands - 07/07/2022 - 12:59

  5. Happiness by design

    'pleasure machines' and others more 'purpose engines.' Where we find pleasure and purpose ...

    Paul Dolan - 01/07/2022 - 09:26

  6. What makes a successful customer experience map? Four tips for customer-centric businesses

    how you can improve their experience at every stage.   2. Gain stakeholders' insight and buy-in ...

    Kerrie Malone - 11/07/2022 - 09:03

  7. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    Personalisation Software leader and awarded the 'Users love us' badge.  Webeo were shortlisted ...

    David Rowlands - 07/07/2022 - 15:26

  8. What you missed at Ignite London

    with your purpose, it's not authentic." Growth Long-term thinking dominated the Growth stream. ...

    David Rowlands - 13/07/2022 - 09:32

  9. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    pipeline that is more likely to convert to revenue.  About 6sense's customers  6sense’s ideal customer ...

    David Rowlands - 07/07/2022 - 12:21

  10. It’s time to rethink social

    choosing. Key takeaways you’ll learn at Ignite Whether you're in marketing, leadership or have a direct ...

    David Rowlands - 05/07/2022 - 12:24


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