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  1. The importance of brand and the critical role it has on the bottom line: My highlights from the B2B Ignite USA 2022 conference

    is the new bottom line, what brand purpose means for Adobe – and why it's more critical than ever ... McCartney at CDW put it, "Marketing may help define your company's brand. But, brands come to life ... the metrics and KPIs you're looking at evolve into- not just a silo of leads or digital lift. You&#039 ...

    David Hayes - 16/06/2022 - 11:45

  2. Propolis- CX Framework download form

    Diagnostic Tool Download you complimentary copy of this exclusive Propolis members' diagnostic tool: ... 'CX Marketing Maturity Framework' This strategy tool- part of the Propolis rich-content stack ... team's skills and maturity against each criteria • Provides priceless insight and diagnostics ...

    scotty - 16/06/2022 - 11:34

  3. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    They needed trusted advice and guidance from the best in business.  That's  Propolis  was born, our ... by your peers as outstanding in a highly competitive industry means so much to everyone here- it&#039 ... ;s a fantastic testament to the amazing team we have here at B2B marketing, and shows that we're on a roll. ...

    David Rowlands - 16/06/2022 - 15:23

  4. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    is true account-centricity finally within our grasp? If we're being brutally honest with ourselves, ... it's only now that we can realistically start getting this approach right almost every time. It’s only ... isn't everyone doing exactly that? What’s changed that we can say, with some confidence, that adopting ...

    Clive Armitage - 22/06/2022 - 15:10

  5. Propolis model- CX framework form received

    Thanks for filling out the form. We'll email you a link to your complimentary Propolis ... members' CX Maturity Diagnostics Framework shortly, so please check your inbox. Discover more about how ...

    scotty - 16/06/2022 - 10:59

  6. How to be creative in no ways that AI can

    creativity doesn't exist. I would argue that creativity is the highest form of intelligence because ...

    Jason Miller - 29/06/2022 - 09:09

  7. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    a Creativity Problem that provides a likely explanation on our mixed feelings towards 'change' ... ; and 'new';. What we say about change, creativity and innovation, and how we actually feel about them are, ... they yank us out of our 'comfort zones' and  'intensify our feelings of uncertainty.&#039 ...

    Sue Mizera - 10/06/2022 - 08:58

  8. Propolis tool- CX framework ungate download

    then don't miss your complimentary Propolis CX Diagnostic. Yes, I want my complimentary copy "Propolis ...

    scotty - 16/06/2022 - 11:52

  9. Propolis- VOC model download form

    the model Download you complimentary copy of this exclusive Propolis members' strategy model: ... 'Building a Voice of Customer Programme' This strategy model- part of the Propolis rich-content stack ...

    scotty - 09/06/2022 - 14:47

  10. News: Gravity Global acquires Mojo Media Labs

    This is Gravity's third acquisition in three months, continuing B2B consultancy’s bold expansion in the US. Gravity ... specific marketing problems through expert advice. Check out Propolis now! This is Gravity's third ...

    David Rowlands - 15/06/2022 - 17:18

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