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  1. Ben & Jerry's email marketing bluff: The calm after the storm in a teacup?

    Email 13547 blog/posts/2010/07/25/ben-jerrys-email-marketing-bluff-calm-after-storm-teacup Ben & Jerry’s seemingly knee-jerk decision to drop email marketing made waves across the marketing industry last week. As it turns out the rumours were hugely e ...

    Andy Taylor - 26/07/2010 - 00:00

  2. Whitepaper- IAB's B2B Search Toolkit

    Digital 27 0.9mb IAB_0.pdf This toolkit, developed by the IAB B2B Council, is aimed at helping UK B2B marketers better understand the UK search market and how to use search effectively. By  IAB.pdf ...

    a12admin a12 - 24/06/2010 - 00:00

  3. Twitter = "The Emperor's New Clothes"

    Social 13565 blog/posts/2010/04/27/twitter-emperors-new-clothes I am talking serious B2B here, you know when we have face-to-face meetings before deals are done. I am talking deals of five figures upwards, no shopping baskets in sight. I’m talking multipl ...

    Edward Weatherall - 28/04/2010 - 00:00

  4. Twitter = "The Emperor's New Clothes"

    Social 14435 blog/posts/2010/04/28/twitter-emperors-new-clothes I am talking serious B2B here, you know when we have face-to-face meetings before deals are done. I am talking deals of five figures upwards, no shopping baskets in sight. I’m talking multipl ...

    Edward Weatherall - 28/04/2010 - 00:00

  5. ANALYSIS: Social networking is 'good for business'

    Social 10938 news/archive/analysis-social-networking-good-business Social networking has a controversial history as a business tool, particularly in larger organisations, where it has been viewed as a refuge for timewasters, amongst other things. Only las ...

    a12admin a12 - 15/11/2008 - 00:00

  6. CASE STUDY: 'Name changes and rebrand' wins Best internal campaign for DPD

    Established in 1970 and with its operations in the UK and Europe, international express service provider, Parceline, wanted to create a single global brand and chose DPD, one of its dominant brands. The company wanted to ensure this change would respect, ...

    a12admin a12 - 06/11/2008 - 00:00

  7. CASE STUDY: 'Wesleyan for lawyers' runner up for Best integrated campaign for Wesleyan

    Legally binding Wesleyan for Lawyers (WFL) was created as a unique brand extension of the Wesleyan Assurance Society, a manufacturer of financial products. This involved WFL having its own distinct brand architecture, look and feel, colour and imagery. Ta ...

    a12admin a12 - 06/11/2008 - 00:00

  8. CASE STUDY: 'Challenging Tradition' runner up for Best use of creative for Polypipe Terrain

    Polypipe Terrain makes plastic piping for plumbing, heating, drainage and waste applications. The aim of the campaign was to persuade those in the industry to move away from traditional metal pipes in favour of plastic alternatives. Experience shows that ...

    a12admin a12 - 06/11/2008 - 00:00

  9. I've started to look at things differently, but I am still a man

    Customer insight 13567 blog/posts/2010/01/25/ive-started-look-things-differently-i-am-still-man In the next few weeks I become a Dad. So, over the last few months I have spent a lot of time reading about what my wife can and can’t eat or drink, buggies th ...

    Edward Weatherall - 25/01/2010 - 00:00

  10. I've started to look at things differently, but I am still a man

    14436 blog/posts/2010/01/25/ive-started-look-things-differently-i-am-still-man-0 In the next few weeks I become a Dad. So, over the last few months I have spent a lot of time reading about what my wife can and can’t eat or drink, buggies that cost the sam ...

    Edward Weatherall - 25/01/2010 - 00:00

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