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1. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   approach is essential to success in a patient-centric healthcare future. And ZS is uniquely positioned ... VP sales, VP global marketing, business unit heads, VP market access, VP patient advocacy). ...

   David Rowlands - 14/06/2022 - 11:16

2. An honest guide to B2B healthcare challenges

   But that doesn’t mean it’s an easy thing to do. Be patient and be prepared to make adjustments to your strategy ...

   Daniela fernandes - 30/03/2022 - 14:15

3. Five questions to help pinpoint your brand identity

   translate into your business. At Patient Claim Line, our main objective is to make the claims process ... might be considered more dynamic. At Patient Claim Line, our brand colours are associated with safety ...

   Charlotte Hartley - 23/09/2021 - 11:08

4. What does a psychological insight consultancy do?

   in an office, our patients spread on a chaise longue, pouring their hearts out about their problems. ... as psychologists, people imagine us in an office, our patients spread on a chaise longue, pouring their hearts out ...

   Dr. Simon Moore - 27/05/2021 - 17:29

5. How to make good content that will improve your SEO

   in a way that Google can crawl and understand. At Patient Claim Line, our solicitors are the experts. ...

   Charlotte Hartley - 24/08/2021 - 14:56

6. The big lie of thought leadership in B2B

   message and build engagement with the audience. In this case, the audience is a patient group, ...

   Philip Trippenbach - 07/12/2021 - 09:12

7. Vita Health Group launches to unite brands

   clients and the NHS, as well as private patients. The new brand was created alongside agency SMP following ... commitment to patients, staff, and organisations. The logo was created to give the impression of flying, ... to suggest freedom, rebirth, and movement – the Group says this is how they wish their patients and customers ...

   Molly Raycraft - 09/08/2019 - 11:05

8. Life in the role of marketing operations

   be patient. I started speaking to Showpad in 2014, changed organisations and finally implemented this tool ... and patience!  What advice would you give to those considering a marketing ops role?  Be patient, curious ...

   Kavita Singh - 09/03/2020 - 11:51 - 1 comment

9. Medidata taps Gyro New York to launch brand campaign

   technology and data insights to streamline medical research and deliver better therapies to patients sooner, ... that Medidata plays in the development of therapies for patients.  “Gyro understands the complexity ... to highlight the company’s expertise in study planning, site support, patient engagement, study conduct ...

   Tequia Burt - 11/11/2016 - 16:25

10. Why content agility matters for B2B marketers

    experiences at scale, in real time. Be patient, and ensure your teams are onboard Once you’ve got the right ...

    Kieron McCann - 16/03/2021 - 14:48

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