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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    positioning initiative for your company, in spite of the odds against you? Let’s explore Ethos, Logos ...

    Sue Mizera - 08/12/2022 - 10:09

  2. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    at odds? There was a lot of finger-pointing on both sides. Today, these teams should not only appreciate ...

    Mary Gilbert - 21/11/2022 - 11:12

  3. How to make your B2B marketing more creative

    client, with everyone going the extra mile. Stack the odds in your favour There’s no judgement here. ...

    David McGuire - 13/06/2022 - 11:38

  4. Why B2B marketers are the new custodians of customer data

    revealed that the corporate world’s “voracious appetite for consumer data” was at odds with growing levels ... data- and we’re making it work harder for them than they thought possible. We’re also doing the odd bit ...

    Emma Crofts - 18/02/2022 - 13:36

  5. How to bridge the sales and marketing alignment gap – once and for all

    Their destination may be the same, but often sales and marketing teams have been at odds when it comes to getting ... have been at odds when it comes to getting there, relying on different approaches, using different ...

    John Cheney - 17/01/2022 - 10:01

  6. Annabel Rake on the importance of sustainability in marketing

    solution.  This approach sits at odds with traditional marketing- positioning your organisation as the sole ... with the purpose of the business. “You can’t have a strategy around sustainability that is at odds with that,” she ...

    David Rowlands - 02/12/2021 - 08:50

  7. The tautology of marketing operations job titles

    oddly my first real job, at a DM agency, was “technology and planning”. Nevertheless, coining ...

    Simon Daniels - 03/12/2021 - 08:47

  8. An Honest Guide to B2B Product & Service Launches

    hit their targets. But those odds can be turned in your favour with adequate planning and research.  ... for product launch success How to stand out in a crowd How to turn the odds in your favour and take the steps ...

    Jack Mann - 08/04/2021 - 13:09

  9. An Honest Guide to B2B Product & Service Launches

    hit their targets. But those odds can be turned in your favour with adequate planning and research. ...

    Jack Mann - 14/05/2021 - 15:32

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    The same or different? Where are they aligned, where are they at odds? Where are there gaps between them, ...

    Sue Mizera - 01/12/2021 - 10:47

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