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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    as M&As or IPOs in the life of a business? No way.”  Way.   While some people may still think ... opted to use their brand to sharpen their profiles, advance their competitive differentiation and rise ... The project involved over 100 people within the company, over three months, in bespoke, highly designed, ...

    Sue Mizera - 27/02/2023 - 15:39

  2. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

    that was seen by some half a million people, went viral on LinkedIn, delivered 65 opportunities (not just MQLs, ...

    David Rowlands - 27/02/2023 - 15:13

  3. News: Recent research sheds light on the state of PR in B2B

    and the CMO doesn’t want more flack from the sales director. Even the people who are doing a good job don’t ...

    David Rowlands - 08/02/2023 - 14:40

  4. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    to opt for partners who act sustainably and future-orientated- this means they are assured of that when ...

    David Rowlands - 12/01/2023 - 10:05

  5. A new year, a new set of priorities: Tackling your 2023 budget

    ridiculously obvious, but I’m often amazed how many people don’t really know what the biggest threats ... What are you selling? How competitive is your offer compared to the competition? Where can people buy ... it and how easy is it to buy? How are you marketing it to people- is your offer distinctive, persuasive ...

    Oliver Budworth - 25/01/2023 - 14:36

  6. Eight essentials for a successful global marketing rebrand

    critical in the entire process of devising and rolling out new brand messaging. This group of people ... Virtual Party Booths and our social channels to connect people and generate excitement.  5. Accessibility ... or visual impairments – globally, more than 2 billion people have a near or distance vision impairment, ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  7. Live reaction: Can ChatGPT write your B2B copy?

    copywriter, people have been talking about the day we’ll all be replaced by generative AI. Consensus said ... people practice. These skills could get rarer in future. Meanwhile, I guess other skills – like writing ... marketing if (as the inventor of Gmail predicts) people stop using search engines altogether, and ask the AI ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  8. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    team development challenge was how to find the right people in an extraordinarily tight recruitment ...

    Joel Harrison - 14/12/2022 - 10:59

  9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    in mind here the old adage, ‘people don’t buy the product, they buy the salesperson.’ Do your homework  ...

    Sue Mizera - 08/12/2022 - 10:09

  10. Transforming your promise into your brand DNA

    in the people’s mind. Somewhere to belong, getting help and support from a valuable partner are essential feelings ...

    Zsofia Raffa - 29/11/2022 - 10:41


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