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  1. Transforming your promise into your brand DNA

    into account: Siemens: Ingenuity for life. NVIDIA: The way it's meant to be played. Intel: We believe ... in the people’s mind. Somewhere to belong, getting help and support from a valuable partner are essential feelings ... and play/process harder could be their motto as well. What is your brand purpose? The next step in generating ...

    Zsofia Raffa - 29/11/2022 - 10:41

  2. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    and well-orchestrated plays while the decline of traditional demand generation requires marketers to look beyond leads ... that help marketers construct their practice: the people, processes, and tools used to make fruitful ... a customer, or building processes that help people have compassion and understanding in critical moments.  ...

    Mary Gilbert - 21/11/2022 - 11:12

  3. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    questions that we sought to answer in our recent Propolis roundtable Marketing can play a critical role ...

    Joel Harrison - 21/11/2022 - 10:29

  4. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    on people’s lives. Through cutting-edge insight, expert strategic planning and award-winning creative ideas, ... behaviour for the better and have a positive impact on people’s lives. anonymous user News 0 No votes yet ...

    David Rowlands - 22/11/2022 - 11:07

  5. Propolis content- ABM report form received

    and marketing people in B2B Book a call with our Success Team to find out how   "Propolis is a unique ...

    scotty - 17/11/2022 - 13:15

  6. The Global ABM Conference 2022: What you missed out

    marketers are like orchestra conductors- they don’t have to play all the instruments, but they need to know ... that I thought might be trends, but [have] confirmed that that’s what people are thinking. I think we’re all ... Olga Gregory from WSP gave us the four steps to managing ABM transformation through the lens of people ...

    David Rowlands - 08/11/2022 - 12:09

  7. Leaders Roundtable Batten down the hatches

    monthly or quarterly ‘wellbeing’ days, allowing people to set Friday afternoon aside for training ...

    scotty - 16/11/2022 - 10:21

  8. Why marketing operations is the foundation of a successful modern marketing team

    problems, and another 19% cite supporting other people who need assistance using marketing tech.  Ensuring ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  9. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    – “Applaud had people that were suddenly hot on their tails out of the blue and trying to join ... reaching a new target audience of x-first leaders. And that’s where Digital Radish came into play. The B2B ... agrees. “I think what people struggle with is making it work with something that’s on a personalised ...

    David Rowlands - 01/11/2022 - 08:16

  10. In Web 3.0 terms, today is 1995

    a good grounding in it, or was it a nebulous but important-sounding term that they knew clever people ...

    Joel Harrison - 10/11/2022 - 16:43

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