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  1. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    questions that we sought to answer in our recent Propolis roundtable Marketing can play a critical role ...

    Joel Harrison - 21/11/2022 - 10:29

  2. The Global ABM Conference 2022: What you missed out

    marketers are like orchestra conductors- they don’t have to play all the instruments, but they need to know ... that I thought might be trends, but [have] confirmed that that’s what people are thinking. I think we’re all ... Olga Gregory from WSP gave us the four steps to managing ABM transformation through the lens of people ...

    David Rowlands - 08/11/2022 - 12:09

  3. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    on people’s lives. Through cutting-edge insight, expert strategic planning and award-winning creative ideas, ... behaviour for the better and have a positive impact on people’s lives. anonymous user News 0 No votes yet ...

    David Rowlands - 22/11/2022 - 11:07

  4. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    – “Applaud had people that were suddenly hot on their tails out of the blue and trying to join ... reaching a new target audience of x-first leaders. And that’s where Digital Radish came into play. The B2B ... agrees. “I think what people struggle with is making it work with something that’s on a personalised ...

    David Rowlands - 01/11/2022 - 08:16

  5. Propolis content- ABM report form received

    and marketing people in B2B Book a call with our Success Team to find out how   "Propolis is a unique ...

    scotty - 17/11/2022 - 13:15

  6. Leaders Roundtable Batten down the hatches

    monthly or quarterly ‘wellbeing’ days, allowing people to set Friday afternoon aside for training ...

    scotty - 16/11/2022 - 10:21

  7. Why marketing operations is the foundation of a successful modern marketing team

    problems, and another 19% cite supporting other people who need assistance using marketing tech.  Ensuring ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  8. In Web 3.0 terms, today is 1995

    a good grounding in it, or was it a nebulous but important-sounding term that they knew clever people ...

    Joel Harrison - 10/11/2022 - 16:43

  9. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    If you don’t, Greg outlines, you risk ending up with “misaligned expectations that one group of people ... is that people might pilot a programme, build a lot of excitement around having run really differentiated ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  10. Online marketplaces – Threat or opportunity for B2B vendors?

    of their current reach. Play to your strengths Key to capturing some of this remaining market will not only ...

    Kieron McCann - 24/10/2022 - 09:46

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