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  1. Under the hood of Amex’s success with small businesses

    People like small businesses! They represent 50-70% of most economies. As humans, we like those stores ... businesses, but played a role in showcasing Amex as a company that truly backs small business owners. Despite ... a relationship that played out during the pandemic. Once more, Amex listened to their audience. “A lot of what we ...

    David Rowlands - 10/08/2022 - 10:13

  2. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    and will now employ over 80 people in Australia and Singapore.   Coming quickly after recent acquisitions ... scale and delivery.  The Marketing Practice will now employ over 500 people worldwide, representing ... This acquisition will enable us to further invest in the breadth and skills of our people and to immediately expand ...

    David Rowlands - 08/09/2022 - 09:00

  3. Forget everything you (think you) know about ABM

    the thinking to suit their own software product’s strengths and, ultimately, sales. To play devil’s advocate, ... I think we’ve not been getting the full potential out of ABM. For example, some people only apply ABM ... much of what people say and believe about ABM misses the point. How to make the case ...

    David Rowlands - 18/08/2022 - 15:17

  4. Brand guidelines: When should you start breaking the rules?

    provider. But it has been allowed to develop into a people-centric community, with huge live events ... and regional market trends, economic climate, people’s preferences and work-life balances. Where guidelines ... rational and factual- emotions have a huge part to play in effectiveness within B2B communications. BT ...

    Danny Philamond - 04/08/2022 - 09:46

  5. Why email automation is ideal for improving internal team processes

    ‘email automation’ and most people think of marketing emails and lead nurture journeys. Yes, email ... &utm_campaign=propolis&utm_term=why_ema Say the words ‘email automation’ and most people think ...

    Tom Ryan - 24/08/2022 - 09:41

  6. News: The B2B Marketing Awards shortlist announced!

    to zero' by Intuit QuickBooks 'Sage People’s ‘HR in 2030’ report' for Sage People, by Velo ... for Arcadis, by Man Bites Dog 24. B2B marketing team of the year ADP ESI Marketing Team Advanced People ...

    David Rowlands - 23/08/2022 - 09:55

  7. It’s time to rethink social

    that the majority of the buying process is happening in a world ‘entirely invisible’ from us. “People discover ... media compared to your competitors.  And the more people talk about you, the better. “Having more people ... not news that people will trust the recommendations of peers over what brands say, Andy argues. ...

    David Rowlands - 05/07/2022 - 12:24

  8. News: The Marketing Practice announces rebrand to reflect its bold aspirations and unique B2B offering

    branding is to be distinctive, playful and fun, with the aim of making people smile. The agency is also ...

    David Rowlands - 13/07/2022 - 14:55

  9. The middle of your funnel is broken: Why leads aren’t everything and you need to align your content with self-serve buyer journeys

    of your content on the wrong people at the wrong time in the wrong place… its royal status doesn’t account ... generating leads downloading a report (yes, we know). Of course, this still plays an important role, ... decision, and empower our own people to ultimately secure their business”  Dan Gray, head of content, Blick ...

    Daniela fernandes - 28/06/2022 - 11:36

  10. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    purchases involving more than four people compared to 47% in 2017. Not to mention that the average number ...

    Winnie Palmer - 15/08/2022 - 14:06

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