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  1. People or personas? What B2B marketing can learn from B2C

    However, people are not just ‘personas’. We all make buying choices as consumers every day, and may also ... effective marketing strategies from the companies who want to win us over as people and ‘personas’? Chris ... with people we trust and like. And the bigger the purchase, the harder we'll expect them to work to earn ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  2. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    of their website, enabling agility to drive real business results.  Webeo’s no code, plug and play solution has put ... experimentation and AB testing as well as adding more integrations to ensure they play nicely with every ... knows that the website plays an essential part in that journey.  Marketers have two options:  Invest ...

    David Rowlands - 07/07/2022 - 15:26

  3. What you missed at Ignite London

    and employer branding. This isn’t just the latest hype, but key to tangible, high impact growth: “People buy ... from people, and they buy from people they like,” Colin adds. “According to LinkedIn, personal accounts ... to incorporate innovative marketing into your mix. Post-pandemic, the digital world has created an even playing ...

    David Rowlands - 13/07/2022 - 09:32

  4. How to be creative in no ways that AI can

    The ones who continue to play it safe and celebrate mediocrity will continue to be “boring”.  ... There are certainly pockets of creativity, but the majority of B2B are still playing it safe- and safe is the new ... people that it becomes distilled down to something you are no longer excited about.  For example, during ...

    Jason Miller - 29/06/2022 - 09:09

  5. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    stakeholder. Clearly, this entails thinking about every intersection that the people within your target ... account-centric ‘loop’, rather than playing out as the work of standalone, parallel functions. Why now? Why ... worse-still than the former state of siloed, scattered comms. Technology is also playing a role ...

    Clive Armitage - 22/06/2022 - 15:10

  6. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    so it’s crucial that startups portray themselves as real people, not faceless corporations.  ... Consumers need to have faith that the business and the people within it are a good fit for them. When ... the people and the users who drive the business to create engagement around the human side of the business. ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  7. Attracting the next generation into the B2B world

    who have direct access to the people they want you to speak to. These ambassadors also have ... creativity comes into play. Keyloop wanted to take the lead in attracting a diverse and younger talent pool ...

    Michelle Wells - 04/07/2022 - 12:02

  8. Perfecting pipeline management to boost B2B sales

    to benchmark performance. Build a clearer picture with CRM Pipeline management tools play a vital role ...

    John Cheney - 13/07/2022 - 11:22

  9. Mower

    Over the years, we’ve become experts in developing powerful connections between brands and people ... across an interesting variety of industries.   We know that even in the B2B space, people buy on emotion ...

    Daniela fernandes - 18/07/2022 - 11:36

  10. Campaign communication – a framework for success

    Communications must be crystal clear with the right information flowing to the right people at the right stage ...

    Daniela fernandes - 20/07/2022 - 14:00


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