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  1. Campaign communication – a framework for success

    Communications must be crystal clear with the right information flowing to the right people at the right stage ...

    Daniela fernandes - 20/07/2022 - 14:00

  2. What makes a successful customer experience map? Four tips for customer-centric businesses

    their knowledge of your customers but also to help them understand the role they can play in providing ...

    Kerrie Malone - 11/07/2022 - 09:03

  3. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    explores, reveals that peoples’ judgments are not captured only by what they say they think. While we may ... iterations of studies have revealed that "people actually have strong associations between the concepts ... people in certain circumstances may really need a creative solution and yet have trouble accepting it.” ...

    Sue Mizera - 10/06/2022 - 08:58

  4. News: Leading tech marketing and PR agency Harvard launches new brand and design service

    the transition to a true marketing services organisation growing from 10 to 100+ people over the same period. “At ...

    David Rowlands - 22/07/2022 - 11:43

  5. News: Monthly roundup of new hires in B2B

    across his career, he’s played a crucial role in helping other companies reach that next stage ...

    David Rowlands - 29/06/2022 - 12:38

  6. How to make your B2B marketing more creative

    is intelligence at play. So you have to set the rules of the game. You might think creative people want ... a degree of trust. And it’s hard to motivate creative people to give their best when the “creative ... them as clearly as you can, and show your creative people they can trust you with their ideas. You ...

    David McGuire - 13/06/2022 - 11:38

  7. How your peers are measuring marketing operations

    Workfront ticket we closed,” Emily explained, “but people quickly got annoyed being asked after every ...

    Simon Daniels - 25/07/2022 - 10:08

  8. Going green: All things ESG with Deloitte’s James Oates

    green journey? What role can marketing play? Will ESG continue to dominate going forward? Lucy Gillman ... with some incredibly talented people and we share a focus on communicating who we are and what we stand ... on issues that really matter to our clients, our people and to society. LG: Why is sustainability ...

    David Rowlands - 04/05/2022 - 09:11

  9. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    business-to-business (B2B) to business-to-ecosystem (B2E).  Experiences created for this ABM play included ... campaign orchestration- a hyper personalized, high-touch play and a broader play- comprised of targeted ...

    David Rowlands - 14/06/2022 - 11:16

  10. Happiness by design

    that find the right balance between pleasure and purpose – and that will vary across people as some are more ... with our spare time, such as help other people or tend to the garden, and it is possible for work ... to be fun… sometimes. Listen more to people you disagree with We must accept that we dislike dissenting ...

    Paul Dolan - 01/07/2022 - 09:26

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