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  1. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    game-changing insights into the hands of the people who needed them most — B2B marketers and sellers. 6sense ... People “I feel happy to be part of 6sense. The best part is the culture, and people which keep me up ... People are amazing and the work is great…Leadership is empathetic and down-to-earth. Couldn’t ask ...

    David Rowlands - 07/07/2022 - 12:21

  2. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    by a stunning and playful design. They utilized engaging characters such as Medusa and Socrates, with his mind ... for building insights about what people think and do across brand experiences and consumer journeys. Connecting ... solutions. DISQO's measurement sought to be a solution to this challenge, but we needed people to know ...

    David Rowlands - 14/06/2022 - 10:03

  3. Steven Spencer-Steigner on the state of B2B brand building

    of their budget to support brand.  How do you measure brand?  The understanding of how brand building plays a role ... cause-related messaging. “If you combine that with the number of people currently taking a stance or planning ... to, that means a brand is being inauthentic. That’s going to be very transparent for people like Gen ...

    David Rowlands - 30/05/2022 - 14:49

  4. Ignite USA: Pushing the boundaries in your customer marketing strategy

    of every brand.  Brand should always be a priority for businesses. That’s the first misstep- people ... typical demand marketing plays like ABM. You’ll learn: How to transform your customer marketing and push ...

    Stephanie Capouch - 20/05/2022 - 12:26

  5. The secret to driving marketing ROI? Collaborate with your sales team

    This alignment creates a level playing field for sales and marketing to collaborate more effectively. Where ...

    Nikki Dawson - 13/06/2022 - 12:42

  6. Ignite USA: A baptism in employer brand

    employer brand isn’t so much of a volume play anymore for a lot of companies,” Ashlee argues. “It’s not so ... talking to the right people with the right messages that resonate with them on the right channels ... work/life flexibility, mental health- these are the stories that people are more curious about now than, ...

    David Rowlands - 12/05/2022 - 14:50

  7. Five features B2B companies should look for in a marketing automation software

    or founder of a UK-based business that employs more than 20 people, and which is in the Communications ... that employs more than 20 people and is in any other industry. At the other end of the spectrum, a grade ‘F’ ...

    Tom Ryan - 27/06/2022 - 16:15

  8. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    spoke with the sales reps about all the use cases for ABM, and the sales people were enthusiastic after ...

    David Rowlands - 08/07/2022 - 15:25

  9. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    competition between learning teams. 78% of Stein IAS people have engaged with the UKF. 60% have nominated ... people judge their employer, and their jobs, on the development opportunities they are offered. People ... with the ‘find your learning spirit’ launch campaign. Engage 66% of people with the Universal Knowledge ...

    David Rowlands - 14/06/2022 - 12:23

  10. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    impact on retail. People’s hesitance to physical payments saw businesses around the world, big and small, ... to helping.  It took over neighborhoods across the country, changing the way people buy and the way businesses ... recently the 2006 Webby Award for Best Financial Services Site and the 2006 Webby People's Voice Award ...

    David Rowlands - 14/06/2022 - 11:26


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