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  1. Thinking of starting a B2B podcast? Ask these three questions first

    for almost nine years. We’ve just introduced a new format and title, so the good people of B2B Marketing have ... thousands of people. Our clients are a small number of like minded tech marketers, and, if we were suddenly ... famous, we’d spend all our time letting people down. Instead, our podcast needs to do three things. First, ...

    David McGuire - 20/10/2021 - 09:34

  2. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    objectives. This investment in technology will be coupled with investment in people, as 30% of companies will ...

    David Rowlands - 20/10/2021 - 11:33

  3. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    in event technology, this signals a revolution in the ways people connect and communicate in an era marked ... a revolution in the ways people connect and communicate in an era marked by uncertainty.   anonymous user News ...

    David Rowlands - 13/10/2021 - 11:51

  4. Kate Owen on how multifaceted ABM can be applied across higher education

    they are people, and different cohorts of consumers.” Customer insight: B2B and B2C approaches Equipped ... explains. However, organisations often forget the “most powerful insight of all: the people and employees ... are able to really look at the analysis on a real-time basis to make improvements and suggestions,” Kate ...

    David Rowlands - 19/10/2021 - 16:26

  5. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    collaborated on their first work for BrightHR, an award-winning people management software company ... an award-winning people management software company that champions SMEs by giving them all the HR, employment law, ...

    Lucy Gillman - 07/10/2021 - 17:26

  6. Marketing automation implementation- where to begin?

    individual business emails too- and that is a real problem! Lastly, in order to track email subscribers ...

    Tom Ryan - 14/10/2021 - 15:23

  7. Agile marketing can be your enabler of opportunity

    initiatives to deliver real improvements in customer value as quickly as possible. Some people may have heard ...

    Steven Cozens - 12/10/2021 - 10:45

  8. Five top tips to stop your content from being boring

    off other people’s content, but checking out what your target market’s industry is talking about ... This will show you what queries and topics people have been searching for in relation to that keyword ... that people are confused about what your key term means. You could use this information to create a handy ...

    Kerrie Malone - 08/10/2021 - 16:41

  9. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    it bring more value to your clients, to your people? It was Omobono’s digital experience capabilities ... push the innovation side of the business.” Fit: do you think you can work with these people? “The ... secret to a successful acquisition is in the culture, the people, how you manage to align the business.” ...

    Lucy Gillman - 08/10/2021 - 10:04

  10. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    that is grounded in fresh insights, demonstrates personality and puts people at the centre of stories is more ...

    Lucy Gillman - 07/10/2021 - 17:32

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