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  1. Simon Daniels on the MOPs dos and don’t for 2022

    analysis? Who in your team is going to need it? Will they need training? Do your people realistically have ... of bringing something on that’s not going to be successful,” Simon states. Adoption struggles if people don’t ... and B2C. “As someone in marketing operations, it’s remarkable how many approaches I get from people selling ...

    David Rowlands - 25/01/2022 - 08:55

  2. Why increased customer privacy provides an opportunity for marketers

    of the innovation in the email space possible, which is now up to question.  People have come to depend on email ... the viability of list engagement but they are the highest in the email conversion funnel. This means more people ...

    Sam Holding - 26/01/2022 - 10:07

  3. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    these are people with decades of experience in the field. In Richard’s view, the word ‘content’ has become ...

    David Rowlands - 26/01/2022 - 10:48

  4. Three demand generation focus areas you need to know

    Contextualisation is about uniting valuable customer insights with relevant ideas and opportunities to guide people ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    AI-driven platform that unifies data, people, and processes to unlock predictable revenue potential. We’ve ... demand, Investing in people and technology to continue building against its aggressive product strategy. ...

    David Rowlands - 20/01/2022 - 14:46

  6. Why you need emotional marketing in 2022

    you think creates a buzz goes out alongside a glitzy, high-impact brand-building campaign, and people ... end up differentiating on price and a little of the personality of the sales people involved. ...

    David Rowlands - 20/01/2022 - 08:51

  7. Barbara Stewart on nailing your CX in 2022

    as to where the customer was. We’d write briefs, do ads, but we’d never talk about the people,” she explains. ... in and of itself. As she outlines, the pillars of ‘good’ CX centre on understanding: The fundamentals of what people ...

    David Rowlands - 18/01/2022 - 08:48

  8. 10 lessons learned after 10 years of modern selling

    is with people, at every stage of the experience Experience is not only driven by technology, but equally ... by and for people. In B2B sales and marketing, it's not only about empowering your commercial teams, but  also ... customer experiences are driven by the ways in which people are empowered to succeed. If you enable your ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  9. Five ways AI impacts demand generation

    people are interested in your content, products, and company, they'll stick around longer on your ... content suggestions are great for remembering why people came to your website in the first place. ...

    Satish Sadasivan - 14/01/2022 - 09:00

  10. Abhi Morjaria on diversity and inclusion in B2B spheres

    marginalisation, microaggressions, unconscious bias and people with privilege who believe they have an elite ... view Race as a Right. By this I mean Race isn't a card people use as they feel injustice, ... from. Brands who jump on socio-political issues for the sake of getting in front of people are quickly ...

    David Rowlands - 12/01/2022 - 14:12

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