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1. A new year, a new set of priorities: Tackling your 2023 budget

   ridiculously obvious, but I’m often amazed how many people don’t really know what the biggest threats ... What are you selling? How competitive is your offer compared to the competition? Where can people buy ... it and how easy is it to buy? How are you marketing it to people- is your offer distinctive, persuasive ...

   Oliver Budworth - 25/01/2023 - 14:36

2. Propolis marketing manager

   in person/online events and digital community throughout the year. Our digital community Propolis sits at the heart of our ...

   Jennie Barrick - 20/01/2023 - 14:41

3. Eight essentials for a successful global marketing rebrand

   critical in the entire process of devising and rolling out new brand messaging. This group of people ... Virtual Party Booths and our social channels to connect people and generate excitement.  5. Accessibility ... or visual impairments – globally, more than 2 billion people have a near or distance vision impairment, ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

4. Revenue operations manager

   events and digital community throughout the year. Our digital community Propolis sits at the heart of our ...

   Jennie Barrick - 12/01/2023 - 15:20

5. Live reaction: Can ChatGPT write your B2B copy?

   copywriter, people have been talking about the day we’ll all be replaced by generative AI. Consensus said ... people practice. These skills could get rarer in future. Meanwhile, I guess other skills – like writing ... marketing if (as the inventor of Gmail predicts) people stop using search engines altogether, and ask the AI ...

   David McGuire - 12/01/2023 - 14:34

6. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

   team development challenge was how to find the right people in an extraordinarily tight recruitment ...

   Joel Harrison - 14/12/2022 - 10:59

7. Propolis leaders downturn content pack and demo

   for your business to sit at the centre of our Propolis community. ...

   scotty - 25/11/2022 - 12:00

8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   in mind here the old adage, ‘people don’t buy the product, they buy the salesperson.’ Do your homework  ...

   Sue Mizera - 08/12/2022 - 10:09

9. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   agree, let alone enact. Marketing teams that sit back in that time and await further instructions ...

   Joel Harrison - 21/11/2022 - 10:29

10. Transforming your promise into your brand DNA

    in the people’s mind. Somewhere to belong, getting help and support from a valuable partner are essential feelings ...

    Zsofia Raffa - 29/11/2022 - 10:41

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