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1. The 10 reasons your B2B conversion optimisation strategy is failing

   With the right set of tactics, you can increase the percentage of website visitors who ultimately convert. ... increase the percentage of website visitors who ultimately convert. Unfortunately, many B2B marketers find ...

   Anna Johansson - 29/07/2020 - 03:41

2. Decoding intent data- reality or myth?

   But the prospects who get to interact with your websites, emails, and ads are a small percentage of prospects out ...

   Satish Sadasivan - 05/05/2021 - 11:10 - 2 comments

3. The dos and don’ts for planning your marketing budgets (from a CFO perspective)

   to revenue is defined as the percentage of revenue generated from marketing, which means only revenue ...

   Kavita Singh - 19/01/2021 - 11:27

4. 13 account-based marketing metrics for savvy B2B marketers to measure

   to get feedback more quickly. 6. Coverage. Percentage of key names in target accounts that you’ve gotten ... opt-in permission from and the total number of target accounts identified. 7. The percentage of your ...

   Diptii Tiku - 23/09/2019 - 10:16

5. Social media in the age of coronavirus

   the percentage of fans who have seen Facebook posts on brand pages has increased in each of the last three weeks. ...

   Alex Beddoe - 06/07/2020 - 10:20

6. Insights from the UK’s highest performing agencies

   the highest annual gross incomes overall, but, as a percentage of the previous year’s income, have shown ...

   David Rowlands - 24/03/2021 - 16:40

7. How micro-segmenting customer data can meet increasing customer demands and increase conversions

   and is also key to creating content that your customers will actually read. For example, if a large percentage ...

   Sam Bocetta - 17/11/2020 - 11:20

8. When you know the short-term solution isn't good for you, but you just can't help it

   this perspective, having found a small percentage of marketing leaders that are outperforminging their peers ...

   Jason Talbot - 18/11/2019 - 09:30

9. The state of the agency marketplace

   with the largest percentage group (29%) saying they win between 70-80% of the pitches they deliver. The next ...

   Kavita Singh - 26/02/2020 - 11:44

10. The 5 marketing KPIs that really matter to the CEO

    investigation, there’s the 'Marketing percentage of customer acquisition cost' (M%-CAC), the marketing ... portion of CAC as a percentage of the overall CAC. Keeping an eye on this metric is important because any ...

    Christelle Fraysse - 14/10/2019 - 09:00

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