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  1. The near future of demand generation

    by 30%. Another doubled its percentage of new marketing revenue from 20% to 50%. A third saw conversion ...

    Kavita Singh - 13/07/2020 - 10:01

  2. 85% of marketers using AI forecast a double-digit revenue lift by 2021

    and Demandbase, 85% of those currently using AI expect revenue to grow by a double digit percentage by 2021. ...

    Rebecca Ley - 11/04/2019 - 12:18

  3. Heinz 57: Approaches to GDPR consent

    cleaned their lists before the campaign. How many emails did they send and what percentage of contacts ...

    minesh.mistry_354001 - 29/06/2018 - 16:57

  4. How to get famous and get lucky in B2B

    valuable. What percentage of marketing works this way? I would contend rather a lot. In the case of B2B ... percentage of advertising and marketing is planned with an opportunistic intention in mind. I would say ...

    Rory Sutherland - 25/11/2019 - 09:00

  5. 44% of marketers struggle with fragmented data

    good data (100%), versus a comparatively small percentage of poor performers (27%). The study also ...

    Rebecca Ley - 02/10/2018 - 09:27

  6. Infinity case study: Icelolly

    was that they were unable to measure a large percentage of their data as no marketing source was being recorded. ...

    Pavel Georgiev - 07/07/2017 - 12:37

  7. Awards case study: Find out how VMWare eliminated single-use plastics from their offices and gained 15,000 employees at their earth day event

    how effective the 2018 campaign was, compared to the previous year. The percentage of the global ...

    Kavita Singh - 28/11/2019 - 09:33

  8. Is your business up to the stress test of external forces beyond your control? #BusinessContinuity

    there will be a drop in B2B sales during the next quarter there could be an opportunity to keep a percentage ...

    Simon Woolley - 28/04/2020 - 12:00

  9. The CMO's agenda: Managing marketing and its alignment with sales

    reflected in positive sales performance What percentage of organisations have strong or complete marketing ...

    Pavel Georgiev - 24/01/2017 - 10:03

  10. NEWS: Empty rooms costing UK marketing and advertising brands 'fortune'

    is the most expensive place in the world to invest in commercial property, with a high percentage of desks ... they cancel their meeting, all of which results in wasted space for the company.” A high percentage of desks ...

    Hanne Knuyt - 18/02/2015 - 11:18


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