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1. Agenda 2016

   manager, Cvent Events take up a high percentage of your marketing budget but how can you ensure true ROI ...

   Claire Edmunds - 29/02/2016 - 16:23

2. BEST PRACTICE: Using sales promotions

   could look at the percentage redemptions for certain types of offers and then scale up the promotion ...

   a12admin a12 - 19/08/2005 - 00:00

3. PROFILE: David Smith- Marketing Director, Canon

   the markets in which they operated so that they only had a small percentage. He changed the way they thought ...

   a12admin a12 - 28/02/2007 - 00:00

4. BEST PRACTICE: Outsourcing

   of service and productivity and the same percentage cited greater efficiency. Walsh gives an example ...

   a12admin a12 - 15/12/2004 - 00:00

5. PROFILE: Marc Tonnon- Marketer, BT

   industry is under-developed: spend on directory advertising as a total percentage of marketing expenditure ...

   a12admin a12 - 07/11/2004 - 00:00

6. PROFILE: Peter Hambly- Director of Marketing & Communications, Carbon Trust

   is significant, although Hambly acknowledges this is still a very small percentage of its overall budget. “We ...

   a12admin a12 - 20/08/2006 - 00:00

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