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1. The martech audit

   the most common technologies across the areas below, including what percentage of marketers are using each ...

   Paul Snell - 20/03/2019 - 09:49

2. Tech budgets on the rise for buyers in travel industry

   in the travel industry, according to a new survey by Travel Technology Europe.  The percentage has continued to ...

   Oliver Matejka - 09/01/2017 - 10:00 - 1 comment

3. Populating the hive: How to encourage internal CRM adoption

   effectively. 10. Incentivise adoption “Tie a percentage of the bonuses, say 20%, to the quality of CRM data. ... This percentage is not paid to the sales people if data is considered incomplete.”  Hideki Hashimura, CMO, redk ...

   Rebecca Ley - 15/11/2018 - 09:26

4. Your chance to shape the B2B Barometer

   outlook? What is their organisation’s annual spend on marketing (in absolute terms and as a percentage ... of turnover)? Is their marketing budget up, down or static compared with the previous 12 months? What percentage ...

   Andrew Dalglish - 25/02/2015 - 13:34

5. Segmentation and the art of data science

   A larger percentage of sales and marketing efforts can be geared towards those with the best fit, ... and a smaller percentage to a wider audience. Best in class sales and marketing teams of the future ...

   Judith Niederschelp - 15/03/2016 - 11:53

6. Less bouncing is better

   bounce rate is a very important web metric. "Bounce rate" measures the percentage of people who ... The percentage of website visitors who see just one page on your site. The percentage of website visitors who ...

   David Petherick - 04/05/2012 - 17:04

7. 4 ways tech marketers can drive customer onboarding success

   closely your ‘trial to purchase’ conversion rates. But what percentage of buyers go on to become active ...

   Michael King - 09/03/2017 - 17:32

8. 7 tips to win a B2B Marketing Award

   and ‘followers’ the tangible business impact is probably negligible.  Don’t rely on percentage improvement if you ...

   Richard Fitzmaurice - 10/09/2019 - 15:36

9. Big isn't always beautiful

   the percentage of clients unlikely to recommend an agency from the percentage who would proactively recommend ...

   Andrew Dalglish - 23/10/2012 - 19:08

10. CMOs: What Marketing Metrics Must You Demand from Your Team

    to calculate the marketing percentage of the CAC, providing greater insight into marketing-specific costs. ... The percentage of new customers who were influenced by a marketing campaign. The split between marketing ... is obviously higher than the “Originated” percentage, and for most companies I think this should be between 50% ...

    Jennifer Watkiss - 18/03/2014 - 14:33

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