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  1. Manufacturing marketers report greater content marketing success

    that print magazines made up part of their content marketing mix, a slightly higher percentage than either ...

    Charlotte Woolard - 04/11/2016 - 18:00

  2. The evolution of email: From success to spam

    and blast’ approach has proliferated because a small percentage of recipients will still buy the product ... proliferated because a small percentage of recipients will still buy the product being marketed to them, but 40 ...

    Rebecca Ley - 06/11/2018 - 11:19 - 1 comment

  3. 5 ways B2B marketers can champion gender diversity

    recent study, boards with higher than average percentage of women outperformed those with fewer by 36%*. ...

    Amy Eckersley - 08/02/2019 - 10:00

  4. Tata Consultancy Services named fastest-growing IT services brand

    Capgemini, Tech Mahindra, and Atos have gained brand value, both Xerox and HPE lost a significant percentage ...

    Rebecca Ley - 09/03/2018 - 11:35

  5. Synergy: Why Market Research and Branding are Best Buddies

    audience. It can find out what percentage of your potential consumers are regularly purchasing rival ... importantly, what they  dislike  about them. It can show what percentage of people are able to distinguish your ... something more? For some brands, figures and percentages may not be enough. So don’t forget the use ...

    James Pilkington - 10/01/2013 - 12:36

  6. Is research in B2B marketing a missed opportunity?

    be distorting the true picture a little. The 4% figure relates to the percentage of market research spend, ...

    Andrew Dalglish - 21/08/2017 - 18:22

  7. B2B research: How to fish for insight

    I did.” Quantitative research can indicate how a percentage of your audience will react to a given set ...

    Katherine Almond - 02/02/2017 - 17:31

  8. B2B Agencies Benchmarking Report 2017

    gross income figures, percentage of B2B work and headcount. Plan for the future  – detailed research ...

    Danielle Howe - 17/01/2017 - 10:00

  9. NEWS: 67% of marketers contemplating quitting jobs

    commented: “The percentages involved here may sound alarming but it is- of course- perfectly natural ...

    Alex Clarke - 05/10/2015 - 10:43

  10. International news: WPP acquires majority stake in Acceleration

    This continues WPP’s recent focus on acquiring digital properties, as it seeks to increase the percentage of its ...

    Alex Aspinall - 24/07/2012 - 12:29


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