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  1. Three demand generation focus areas you need to know

    Campaign tagging. It's the practice of adding metadata to actions that have been performed on behalf ... and optimize their entire marketing plan. Content performance analysis. CDPs allow marketers to track which ... budget according to highest-performing assets. In layman’s terms, here are some basic questions ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. How to bridge the sales and marketing alignment gap – once and for all

    that there is room for improvement. The question then becomes: “how can we make it happen?”  Share goals, performance ... performance and conversions at each stage of the buyer journey, allocate tasks between departments, and make ...

    John Cheney - 17/01/2022 - 10:01

  3. Why you need emotional marketing in 2022

    performance. We believe that neuroscience is a more reliable way of entrenching successful emotional marketing ...

    David Rowlands - 20/01/2022 - 08:51

  4. News: Susan McKay joins Dun & Bradstreet as international CMO

    high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  5. ABX: What is account-based experience, and what do you need to know?

    lifecycle, and dramatically out performs simplistic ABM and traditional demand gen.”  Jon Miller, CMO, ...

    Daniela fernandes - 10/01/2022 - 09:54

  6. Eight areas that marketing need to focus on to future-proof their 2022

    example is Google Analytics’ robust quantitative view of how organisations are performing. Live ...

    Kate Cox - 10/01/2022 - 15:16

  7. What’s in store for B2B marketing in 2022?

    of prospect and customer visibility will directly impact financial performance in 2022. 2. Building a data ... and investment in learning and development – all win wins towards building sustainable high performing marketing ...

    David Rowlands - 07/01/2022 - 15:27

  8. Five predictions on data changes to future-proof your 2022

    and optimising their campaign performance. 1. Cookies will be long gone before the official deprecation ...

    Jon Clarke - 20/12/2021 - 12:01

  9. Everything you need to know to create a high-converting B2B product page design

    as on desktop.  7. Measure performance with KPIs Whether you’re promoting email management software to help ... measure and test your product pages.  Keep track of key performance indicators like time spent on a page, ... are interacting with your pages and help you identify any areas that require improvement.  Other performance ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  10. The B2B Marketing Awards 2021: Check out who won big

    Marketing department Professional development Master- Executions & Campaigns Performance management ...

    David Rowlands - 01/12/2021 - 16:29


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