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  1. 3 top tips for B2B marketing teams to optimise their operations

    team to perform to the best of their ability. Basically, they are all the things you do as a marketing ... performing marketing team, then you need to focus on these areas of your marketing operations:  Forecasting ...

    Kerrie Malone - 01/09/2021 - 12:17

  2. Transformation through messaging and engagement: An interview with Gary Hurry

    commercial performance, but also how our brand is perceived. 3. And how about when it comes to messaging ...

    David Rowlands - 31/08/2021 - 09:37

  3. 7 alliance partner marketing pitfalls you may not know (but should)

    Performance Innovation Network and the Chief Marketing Officer Council tells us nearly half of all alliances ...

    Rod Griffith - 26/08/2021 - 10:42

  4. Ignite London 2021 Session: Balancing Utility and Magic in B2B Marketing

    technology-enabled performance marketing, COVID 19 has had the unexpected effect of reinforcing the power ...

    Jack Mann - 05/07/2021 - 13:14

  5. How to connect your marketing and sales teams through sales enablement

    It's ensuring consistent execution and performance for both sales and marketing that produce ...

    Kavita Singh - 18/08/2021 - 16:04

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    /blast-past-enduring-relevance-values-ladder-case-duponts-kevlar. While different terms are used, nonetheless, it is clear: Control and performance (Values Ladder) link ... control, power and surety of performance. What a great time to be a CMO! We are calling the marriage ... of cycling clothes and the international, qualitative, customer research we performed, entirely in the public ...

    Sue Mizera - 10/08/2021 - 16:22

  7. Can marketing automation support employee wellbeing?

    of benefits because increased wellbeing for staff means better performance for both them and the business. ...

    Tom Ryan - 10/08/2021 - 17:05

  8. Beyond the press release: exploring the power of modern PR

    on their performance and engagement- and make sure you respond quickly to online discussions wherever appropriate. ... be able to access regular reporting on the performance of every asset; to apply test-and-learn principles ... rethinking.  Access to your PR performance data may even give you the confidence to be a little bolder ...

    Emma Crofts - 23/07/2021 - 14:19

  9. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

    strategy officer.” Back in April, xiQ was declared the Top Performer in Account-Based Web & Content ... Performer in Account-Based Web & Content Experiences and in Sales Intelligence categories from G2. ...

    Kavita Singh - 20/07/2021 - 14:27

  10. What’s the difference between content aggregation versus content curation and content writing?

    Always be mindful of performance, you’ll probably be doing this more than once. So ask about what’s ...

    Kavita Singh - 22/07/2021 - 10:42


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