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  1. Why you need emotional marketing in 2022

    brand. If you understand your brand personality and your ideal customer profiles, you already know how ... Businesses really need to think about the coherence of messaging against their brand personality. Sometimes, ... end up differentiating on price and a little of the personality of the sales people involved. ...

    David Rowlands - 20/01/2022 - 08:51

  2. How chatbots can enhance your ABM strategy

    for personalizing the buying experience. An account-based approach that mimics and simulates human conversations via ... themselves — without talking to a single person.  Chatbot software comes in a variety of “styles” ... campaigns. They can refine chatbots’ tones and personalities, making tweaks to provide the best possible ...

    Justin McDonald - 19/01/2022 - 09:16

  3. Five ways AI impacts demand generation

    80% of organisations generate poor ROI, forcing them to forgo their personalization strategies ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. Eight areas that marketing need to focus on to future-proof their 2022

    to optimise for.  8. The rise of in-person events and direct mail Finally, I’m hoping to see a return ... of in-person events in direct mail in the B2B marketing mix following an 18-month break during the pandemic. We ... find in-person events so valuable as it enables our amazing sales team to engage all stakeholders ...

    Kate Cox - 10/01/2022 - 15:16

  5. What’s in store for B2B marketing in 2022?

    General B2B marketing Professional development Master- Strategy & Evolution Personal ...

    David Rowlands - 07/01/2022 - 15:27

  6. 10 lessons learned after 10 years of modern selling

    celebrated its 10th anniversary. This has been a major milestone, both personally and for the rest ... in the sector brought on by the pandemic, we need to find new ways to maintain that personal connection. Video ... sellers–those using a mix of video, phone and occasional in-person visits will be the most common sales role ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. Abhi Morjaria on diversity and inclusion in B2B spheres

    questioned about your inaction.” What we need is active allyship – this is a person who learns, and in some ...

    David Rowlands - 12/01/2022 - 14:12

  8. Improving CX with revenue enablement

    personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ... also noted that every person I have spoken to about breaking down silos has agreed it is the right ... via email, phone calls, in-person meetings, and ticketing systems is now expanding into Slack ...

    Adam Mincham - 10/01/2022 - 09:12

  9. Practical magic: Cooking up a potion for success for your ABM programme

    know” in order to show your personal commitment to the account’s success and gain sales trust. Step 2: ... to be there and when, it’s good to think about it in two key elements—what expertise the person brings, and what role ...

    David Rowlands - 07/01/2022 - 09:03

  10. Five of the best digital marketing strategies B2B can learn from B2C

    “What kind of a marketer are you?”. Working like a personality test, it subtly educated marketers ... B2B marketing- you know, the stuff that feels personal- is powered by insight, too. More important ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

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