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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    Brand Promises, Brand Personality, Total Offering, Name and your Brand Positioning: your Why?, your ... Honestly, survival may be at stake. Final reflections and takeaways: Some recent personal experience It may ... use this tech?” “Just give me another sales person.”  These are not unique battles: What martech ...

    Sue Mizera - 01/12/2021 - 10:47

  2. News: Annual study reveals rising stars in the marketing multiverse

    that respects boundaries and personal choice. The 2021 Global Marketing Engagement Index analyses the effective ...

    David Rowlands - 30/11/2021 - 16:21

  3. Five ways your marketing team can stand-out in your business

    & Evolution Performance management Personal development Strategy Teams and resourcing Transformation ... in person post-Covid. The modern marketer needs strategic alignment, a powerhouse of an automation platform ...

    Abhi Morjaria - 24/11/2021 - 08:56

  4. The data and science you need to know when approaching ABM email marketing

    rational language because B2B people are ‘serious and logical thinkers,’ that’s just personal opinion ... as opposed to opinions. Emotional reactions: Why personal video triumphs over text email In a post-pandemic ... messaging appeals: Emotional vs. rational. Best email format: Traditional text vs. personal video. Best ...

    David Rowlands - 16/11/2021 - 09:39

  5. The B2B Marketing Awards 2021

    With more than 700 B2B marketers in-person at the B2B Awards ceremony, the 2021 Awards night ...

    Jason Taylor - 22/11/2021 - 12:21

  6. Four game-changing insights driving customer acquisition in a digital world

    through personal posts on LinkedIn. Tracking who is interested in attending your webinars.  Scanning ... be a pest. In the digital world, selling is actually about one person connecting with another on a topic ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  7. Planning for 2022: An interview with Mercè and Steven Cozens

    as they always do? We are in the “era of relevance” – the age of “make it personal to me.” A 2018 US study showed ... and what we are going to measure. In my opinion, there is no such thing as a business ... that are easier done in-person. DR: When it comes to planning for the year ahead, what’s your main piece of advice ...

    David Rowlands - 19/11/2021 - 10:26

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    link perfectly to competency and mastery (SDT); Personal and professional satisfaction (Values Ladder) ... personally and/or professionally. They know what drives customers to them, what is the source ... anticipate their needs, for professional and personal Competence, Satisfaction and Achievement.   Opening ...

    Sue Mizera - 19/11/2021 - 09:34

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    General B2B marketing Master- Growth Performance management Personal development Skills ... whitepaper After the Virus, which invited a range of experts and opinion leaders to imagine it was May 2025 ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. 11 words to delete from your B2B copy

    mention for “impactful”; a word that no real person has ever said outside of B2B marketing circles, ...

    David McGuire - 18/11/2021 - 16:34


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