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  1. What’s in store for B2B marketing in 2022?

    General B2B marketing Professional development Master- Strategy & Evolution Personal ... of prospect and customer visibility will directly impact financial performance in 2022. 2. Building a data ... and financial measures: 39x improvement in customer lifetime value. 39% improvement in cross-sell/up-sell value. ...

    David Rowlands - 07/01/2022 - 15:27

  2. How to bridge the sales and marketing alignment gap – once and for all

    – using shared tools? Ultimately, what financial impact could a better alignment of sales and marketing ...

    John Cheney - 17/01/2022 - 10:01

  3. News: Susan McKay joins Dun & Bradstreet as international CMO

    high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  4. Five ways AI impacts demand generation

    80% of organisations generate poor ROI, forcing them to forgo their personalization strategies ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. Eight areas that marketing need to focus on to future-proof their 2022

    to optimise for.  8. The rise of in-person events and direct mail Finally, I’m hoping to see a return ... of in-person events in direct mail in the B2B marketing mix following an 18-month break during the pandemic. We ... find in-person events so valuable as it enables our amazing sales team to engage all stakeholders ...

    Kate Cox - 10/01/2022 - 15:16

  6. 10 lessons learned after 10 years of modern selling

    celebrated its 10th anniversary. This has been a major milestone, both personally and for the rest ... in the sector brought on by the pandemic, we need to find new ways to maintain that personal connection. Video ... sellers–those using a mix of video, phone and occasional in-person visits will be the most common sales role ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. Abhi Morjaria on diversity and inclusion in B2B spheres

    questioned about your inaction.” What we need is active allyship – this is a person who learns, and in some ...

    David Rowlands - 12/01/2022 - 14:12

  8. How and why marketing must drive sustainability

    in the financial services, technology and management consulting industries, for companies such as Oracle, IBM, ... and manage two strategies as I am also CMO for Prytek, our parent company. Delta Capita is Prytek’s financial ...

    David Rowlands - 11/01/2022 - 08:47

  9. Improving CX with revenue enablement

    personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ... also noted that every person I have spoken to about breaking down silos has agreed it is the right ... via email, phone calls, in-person meetings, and ticketing systems is now expanding into Slack ...

    Adam Mincham - 10/01/2022 - 09:12

  10. Practical magic: Cooking up a potion for success for your ABM programme

    know” in order to show your personal commitment to the account’s success and gain sales trust. Step 2: ... to be there and when, it’s good to think about it in two key elements—what expertise the person brings, and what role ...

    David Rowlands - 07/01/2022 - 09:03


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