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  1. Live reaction: Can ChatGPT write your B2B copy?

    There are lots of industries where automation has created a training gap – because the easier jobs are where ... I don’t see how AI can bridge that gap. After an hour… I’ve heard ChatGPT prompts get better ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Why marketing operations is the foundation of a successful modern marketing team

    as plugging capability gaps. As part of that, they’re also responsible for establishing smooth data flow ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  3. The importance of brand personality in B2B – and how to find yours

    typically indicate gaps, positive and negative, in service performance, product differences, and competitive ...

    Sue Mizera - 25/08/2022 - 14:16

  4. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    that the brand experience gap between winning and losing B2B brands has narrowed by 51%. In light ... of this narrowing gap, the study also identified six newly important drivers that need to become critical components ...

    Jonathan Turner - 20/07/2022 - 09:29

  5. Propolis salary benchmark 2022

    there is less of a gap between salaries as experience increases. There is an average difference of £6,000 from ... into a digital world, perhaps this wage gap will continue to increase? Perhaps the most interesting trend ...

    scotty - 22/07/2022 - 12:04

  6. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    spotted a gap in the market that they believe they can fill. Taking the initiative to start a business ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  7. How bad data in your CRM may be exposing you to a competitive ambush

    cross-check the data in your CRM. This is an essential first step to quantify gaps in your CRM’s accuracy, ...

    Willem Maas - 14/07/2022 - 15:54

  8. News: TrustRadius' new B2B report- The age of the self-serve buyer is here

    of this report is to bridge the gap between the way B2B buyers want to buy and how vendors go to market,” said ...

    David Rowlands - 20/06/2022 - 09:41

  9. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    on the “Personalisation gap” and how they could work towards filling this in the most effective way with real world ...

    David Rowlands - 07/07/2022 - 15:26

  10. Five features B2B companies should look for in a marketing automation software

    a business invests in should help bridge the gap between marketing and sales teams. The easiest way to do so ...

    Tom Ryan - 27/06/2022 - 16:15

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