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  1. How B2B organisations can achieve global PR success with a reduced budget in a post-COVID world

    with placement metrics, this is something B2B marketers can easily monitor and manage. We’re in a digital world, ... for a good ‘conversation’ with a key influencer for your future thought leadership placements. Newswires will ... strict placement metrics, you will have transparency and ability to manage the success of this part ...

    Simon Woolley - 04/08/2020 - 11:32

  2. How to: Write Creative Job Posts to Attract Top Candidates

    Messages Use Creative Ad Placement  Remember, a job posting is an advertisement. Retail advertisers have ...

    Julie Ellis - 10/09/2015 - 07:52

  3. 5 ways online advertising is changing with ICO regulations

    placement.  The currency is currently data. Whether you’re buying it or selling it, the end goal is to have ... The environment and context of online advertising placement will become pivotal to delivering high performance.  ... placement. anonymous user Blog United Kingdom 5 Average: 5 (1 vote) ...

    Guy O'Brien - 08/11/2019 - 10:37

  4. Awards case study: Find out how this food and beverage industry smashed its targets and drove double digits in growth

    and external print collateral  PR and trade partner placements The agency had managed to create a distinct look ...

    Kavita Singh - 28/11/2019 - 11:45

  5. 6 tweaks to supercharge your website

    the placement of CTAs to strategic areas that fit naturally and logically at the right stages of persona-based ...

    Kavita Singh - 16/12/2019 - 14:49

  6. 4 ways B2B organisations are using artificial intelligence (AI)

    if a lead indicates that they are ready to take things further. Automated ad buying and placement ... Programmatic advertising has been used for several years to automate the buying, placement and optimisation ... into behavioural data for even more precisely targeted ad placements. The uses of AI in B2B marketing are already ...

    Anthony Botibol - 13/03/2017 - 14:45

  7. Awards case study 2019: How Clear B2B delivered a 12% growth increase for Södra Wood in the UK

    April ‘18 – Mar ‘19: Thought leadership articles development, placements and press trips  June – Dec: ...

    susanna.hewitt_... - 26/11/2019 - 15:12

  8. ANALYSIS: Changing channels

    leverage product placement  Figures released from the Internet Advertising Bureau (IAB) this October ... interchangeably between media. Rules on product placement in the UK have also changed, and there is a wider ... is likely to push advertisers further towards product placement, red button or interactive promotions. New ...

    a12admin a12 - 24/11/2009 - 00:00

  9. Content marketing spend to double by 2020

    Content marketing Spend on paid content placement will increase by 186 per cent by 2020, according ... rockets.” Spend on paid content placement will increase by 186 per cent by 2020, according to research from ...

    Alex Clarke - 05/05/2016 - 11:39

  10. Working with students adds creativity to agencies

    individuals will be matched to teams and potentially secure three-month work experience placements. It’s ...

    Dylan Bogg - 17/07/2019 - 15:45

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