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  1. Awards case study: How ADEY Professional Heating Solutions got its customers to pimp boilers

    created to be used across existing media placement, extending reach. ​Timescales of the campaign August ...

    Molly Raycraft - 23/11/2018 - 22:55

  2. Awards case study: How a state of the nation report on the British public's toilet preferences turned Formica Group into a thought-leader

    liaison re: opinion article placements. Stage one wash-up report: April 2018. The Think Tank is still ...

    Paul Snell - 22/11/2018 - 22:30

  3. Subject line emojis could boost email engagement rates

    subject lines in terms of read rate and inbox placement rate – a measure of emails reaching inboxes. ... with a text-only subject line read rate of 20%. Inbox placement rate also rose from 83% to 89% when the emoji ... for text-only. Inbox placement was also up from 88% to 93%. But not all emojis had a positive impact ...

    Paul Snell - 26/05/2017 - 15:03

  4. Awards case study: How Arco 'shook the doors' of Westminster by exposing UK workers' lives being put at risk

    by smart use of challenging online banner messaging and ad placement, plus an emotive brand ad campaign ...

    Paul Snell - 22/11/2018 - 22:30

  5. What are the benefits of a locally managed partner demand programme?

    product launch comes a wealth of information – whitepapers, data sheets, case studies, product placement ... – whitepapers, data sheets, case studies, product placement details. The challenge is often wading through ...

    Andy Grant - 15/03/2018 - 11:39

  6. Paid social: The products

    of more target users. Facebook Facebook offers a dizzying array of placement advertising products, ... including Boosted Posts, News Feed Placements, Mobile Placements and Logout Page Placements. There’s also ...

    Hanne Knuyt - 08/04/2015 - 18:02

  7. CMO succession planning: How to prepare the path for a new leader

    or a short-term placement onto another team. The result of this is enhanced skills, confidence and extra ambition. ...

    Rebecca Ley - 06/08/2018 - 10:54

  8. Political ads can sink your brand message

    “This study underpins the importance of media placement and, although it might feel like the oldest ... buying today is programmatic buying. These findings confirm that when it comes to media placement a brand ...

    Tequia Burt - 25/10/2016 - 23:06

  9. Facebook users to be served ads on Messenger home page

    customers where they are already active and engaged. And thanks to placement optimisation across Facebook, ...

    Martha McKee - 13/07/2017 - 16:25

  10. 73% of ad buyers feel ill-informed about ad safety measures

    and fraud-free placement of ads throughout the campaign." This follows recent news that household brand ...

    Michael King - 04/05/2017 - 12:17

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