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  1. Live reaction: Can ChatGPT write your B2B copy?

    After ten minutes… Reading on, the AI repeats the same feat for the next two items on the list: case ... for that. Would never have guessed. And then, weirder still, the content just… ends. No fifth item ... and try something different? If so, you're in the right place...” Yikes; that’s pretty cringesome. ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Eight essentials for a successful global marketing rebrand

    attracted to brands that focus on ‘making the world a better place’.  Robust, measurable ESG commitment ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  3. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    place, and the winners revealed, I’m (finally!) at liberty to say a few words about the very worthy ...

    Joel Harrison - 15/12/2022 - 14:06

  4. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    marketers from Propolis member companies to discuss prevalent and prescient issues. This event took place ...

    Joel Harrison - 14/12/2022 - 10:59

  5. Propolis February ESG roundtable RYI

    Register your interest to apply for a Roundtable place What you can expect at the Roundtable Propolis ... with your fellow B2B marketing leaders and peers. Numbers are kept to a maximum of 20, and your place ... and learnings report When? Wednesday 1 February, 10–11:30am Where? Chancery Lane, London Places are limited. ...

    scotty - 06/12/2022 - 10:55

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Start from a common place A piece of shared wisdom, a tribal assumption, common beliefs and values. It’s ... to reflect our new energy and purpose. Immediate initiatives will be put in place to take our new brand ...

    Sue Mizera - 08/12/2022 - 10:09

  7. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    of what they’re doing. Then they get the right structure, resources, and responsibilities in place ... Activity and Results. "'Planning’ entails items which indicate that you’re best set up ... of account personalised assets in place? Do you have a good coverage of contacts at the accounts? Are your ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  8. Propolis downturn pack demo request- form received

    Europe at Conduent "Propolis is my go-to place for all things B2B marketing."   Shikha Saxena. ...

    scotty - 23/11/2022 - 11:38

  9. Propolis content- ABM report form received

    their careers" David Cotterill. marketing director Europe at Conduent "Propolis is my go-to place for all ...

    scotty - 17/11/2022 - 13:15

  10. Online marketplaces – Threat or opportunity for B2B vendors?

    and items out of stock as the key reasons. They’re also looking for greater product choice and easier ... excel, they are increasingly favoured by B2B buyers as places to provide purchase inspiration ...

    Kieron McCann - 24/10/2022 - 09:46

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