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  1. How CogniClick can personalise your content for ABM success

    content for both large and small audiences, the role sales play in formatting lead-generating pieces ... the role sales play in formatting lead-generating pieces and the steps CogniClick takes to ensure ...

    David Rowlands - 26/11/2021 - 14:56

  2. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    and demand generation strategies come together, for maximum revenue impact? What role can CX play in your ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  3. Annabel Rake on the importance of sustainability in marketing

    mindset plays a key role when it comes to attracting and retaining talent- looking for those people who ... renewals. Deloitte also played a crucial role as implementation partner of the Earthshot prize, which awards ... taking an honest and open approach is the name of the game here. Marketing can play a crucial role ...

    David Rowlands - 02/12/2021 - 08:50

  4. Are the 2020s the Decade of the Great B2B Rebranding?

    Positioning and Promises in customer intimacy. Uniquely offering customer intimacy up-front as the single ...

    Sue Mizera - 01/12/2021 - 10:47

  5. News: Hiscox launches card game to educate businesses about cyber security

    players take turns playing malicious attack cards and responding with security cards to simulate ... that can be played against any threat: that weapon being higher IT budgets. The cyber readiness report ... to play your turn no matter what card is played. Stephen Ridley, Hiscox UK cyber underwriting manager, ...

    David Rowlands - 30/11/2021 - 09:52

  6. Why SMBs are looking for guidance and support from B2SB marketers

    SMB pivots where big brands can play a critical role: 1. Digitisation. From digitising business ...

    Dan Gliatta - 29/11/2021 - 09:25

  7. How to realise the full potential of sustainability marketing

    – a powerful contribution Sustainability marketing plays a central role in driving a more sustainable future. ...

    Leeya Hendricks - 26/11/2021 - 09:41

  8. Four game-changing insights driving customer acquisition in a digital world

    and certainly for PassFort, LinkedIn has played a major part in our new business. A quick reminder There has ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  9. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    to manage these, with surety and confidence singly and/or by cross-referencing with other methods, e.g., ... and consumers’ motivations, MM will uniquely offer customer intimacy upfront as the single, unifying principle ... every single brand touchpoint can and should be sourced from MM and aligned in terms of Competence, ...

    Sue Mizera - 19/11/2021 - 09:34

  10. Universal identity resolution is a myth. It’s also a bad idea

    persists. Marketers should be sceptical about the hype surrounding dozens of single-point identity ... a single-point solution manage both general (GDPR, CCPA, etc) and industry specific privacy laws (HIPAA, ...

    Ray Kingman - 05/11/2021 - 09:31

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