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  1. The B2B Marketing Awards 2021: Check out who won big

    Marketing department Professional development Master- Executions & Campaigns Performance management ... Skills and competencies Campaign management Leaders Creativity Innovation Internal & External talent ...

    David Rowlands - 01/12/2021 - 16:29

  2. News: Annual study reveals rising stars in the marketing multiverse

    Performance management Global Marketing Engagement Index uncovers the ‘state of the nation’ in the digital ... tag management software, tracking custom conversions, and using custom events and dimensions ...

    David Rowlands - 30/11/2021 - 16:21

  3. How CogniClick can personalise your content for ABM success

    content for both large and small audiences, the role sales play in formatting lead-generating pieces ... the role sales play in formatting lead-generating pieces and the steps CogniClick takes to ensure ...

    David Rowlands - 26/11/2021 - 14:56

  4. News: Hiscox launches card game to educate businesses about cyber security

    to play your turn no matter what card is played. Stephen Ridley, Hiscox UK cyber underwriting manager ... players take turns playing malicious attack cards and responding with security cards to simulate ... that can be played against any threat: that weapon being higher IT budgets. The cyber readiness report ...

    David Rowlands - 30/11/2021 - 09:52

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    this about your brand, and realize the power and benefits of creating and managing such a truly authentic ... of their discipline. They expressed numerous concerns especially concerning a lack of management and sales force ... on the kind of resistance they hear from both sales and management: “What results are we getting anyway?” ...

    Sue Mizera - 01/12/2021 - 10:47

  6. News: Feefo appoints new CMO to drive growth and overseas expansion

    and have a strong management team with a wealth of sector experience. There is a huge demand for our ...

    David Rowlands - 30/11/2021 - 16:39

  7. Why SMBs are looking for guidance and support from B2SB marketers

    SMB pivots where big brands can play a critical role: 1. Digitisation. From digitising business ... security, connectivity, management- basically all aspects of business operations for SMBs and all topics ...

    Dan Gliatta - 29/11/2021 - 09:25

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Professional development Master- Data Strategy, Insight & Intelligence Performance management Brand ... to manage these, with surety and confidence singly and/or by cross-referencing with other methods, e.g., ... of MM and its future marketers; for the management of individual brands; and for the design ...

    Sue Mizera - 19/11/2021 - 09:34

  9. Five ways your marketing team can stand-out in your business

    & Evolution Performance management Personal development Strategy Teams and resourcing Transformation ... shift. It’s not rocket science but just because you manage to get a role in the industry it doesn’t mean ...

    Abhi Morjaria - 24/11/2021 - 08:56

  10. How to realise the full potential of sustainability marketing

    management, and treatment of employees. Stories are important too, so showcase improvements in areas ... – a powerful contribution Sustainability marketing plays a central role in driving a more sustainable future. ...

    Leeya Hendricks - 26/11/2021 - 09:41

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