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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    marketing, sat down with Abhi Morjaria, Senior Global Marketing Manager at Ingram Micro Cloud to discuss ... I managed marketing strategy for large tech brands. After that, I co-found a milkshake and dessert shop ... into play from a marketing perspective? What are the lessons we can learn from B2C on getting it right, ...

    David Rowlands - 12/01/2022 - 14:12

  2. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    ABM General B2B marketing Performance management Download this now A must-read for anybody ...

    Daniela fernandes - 25/01/2022 - 11:29

  3. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    and are preoccupied with administrative work processes such as project management, managing review/request cycles, ... to invest in technologies – like work management applications – that transform work practices, reduce ... managing workflows (38%), and collaboration between teams across numerous locations (37%) as their top ...

    David Rowlands - 25/01/2022 - 12:33

  4. Simon Daniels on the MOPs dos and don’t for 2022

    on the tech they actually need? “The key to marketing technology management is to understand what you’ve got ...

    David Rowlands - 25/01/2022 - 08:55

  5. Three demand generation focus areas you need to know

    and AI-powered marketing automation will continue to play a significant role in enabling marketers to work more ... and website visits are over. While these metrics still play a crucial role, advertisers need to focus on more ... advanced KPIs that impact conversions. Augmenting customer data with customer intent data plays ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    B2B organizations create, manage and convert pipeline to revenue.” Dramatic shifts caused ... management) to drive more informed and impactful prospect/customer engagement strategies. We are excited ...

    David Rowlands - 20/01/2022 - 14:46

  7. How chatbots can enhance your ABM strategy

    or intent. Marketing teams can more easily track and manage conversations with each target account to deliver ... audiences, intent signals, personalisation and segmentation. That data helps your team run the best plays ...

    Justin McDonald - 19/01/2022 - 09:16

  8. How and why marketing must drive sustainability

    Strategy & Evolution Planning Change management Leaders Customer success Innovation Lucy Gillman, ... in the financial services, technology and management consulting industries, for companies such as Oracle, IBM, ... and manage two strategies as I am also CMO for Prytek, our parent company. Delta Capita is Prytek’s financial ...

    David Rowlands - 11/01/2022 - 08:47

  9. Five ways AI impacts demand generation

    and circumstances to improve customer relationship management. AI-driven platforms and algorithms decode valuable ...

    Satish Sadasivan - 14/01/2022 - 09:00

  10. Eight areas that marketing need to focus on to future-proof their 2022

    I love new ideas to help sales and marketing manage the office/WFH challenge efficiently. The company ...

    Kate Cox - 10/01/2022 - 15:16

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