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  1. Three demand generation focus areas you need to know

    and AI-powered marketing automation will continue to play a significant role in enabling marketers to work more ... and website visits are over. While these metrics still play a crucial role, advertisers need to focus on more ... advanced KPIs that impact conversions. Augmenting customer data with customer intent data plays ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    B2B organizations create, manage and convert pipeline to revenue.” Dramatic shifts caused ... management) to drive more informed and impactful prospect/customer engagement strategies. We are excited ...

    David Rowlands - 20/01/2022 - 14:46

  3. How chatbots can enhance your ABM strategy

    or intent. Marketing teams can more easily track and manage conversations with each target account to deliver ... audiences, intent signals, personalisation and segmentation. That data helps your team run the best plays ...

    Justin McDonald - 19/01/2022 - 09:16

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