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  1. How to best manage an international team

    Teams and resourcing Internal & External talent In today’s digital landscape, managing ... knows who owns which cards- it’s not me managing all the cards myself,” he explains. Other apps are also ... successfully manage your team? To access the full conversation and more in-depth tips and tricks from the best ...

    David Rowlands - 27/01/2022 - 11:33

  2. News: B2B Marketing appoints new managing director, Richard O’Connor

    and resourcing Leaders B2B Marketing has announced that it has appointed a new managing director, Richard ... be responsible for managing the entire business and helping to identify opportunities to optimise the business ... Marketing has announced that it has appointed a new managing director, Richard O’Connor. This is the first ...

    David Rowlands - 26/01/2022 - 10:41

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    marketing, sat down with Abhi Morjaria, Senior Global Marketing Manager at Ingram Micro Cloud to discuss ... I managed marketing strategy for large tech brands. After that, I co-found a milkshake and dessert shop ... into play from a marketing perspective? What are the lessons we can learn from B2C on getting it right, ...

    David Rowlands - 12/01/2022 - 14:12

  4. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    ABM General B2B marketing Performance management Download this now A must-read for anybody ...

    Daniela fernandes - 25/01/2022 - 11:29

  5. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    I was delighted to see B2B marketers- and their management- embracing their brands and brand personalities, ... (sign-offs by management, the board, finance, procurement). By comparison, B2C products and services ...

    Sue Mizera - 28/01/2022 - 15:55

  6. Why increased customer privacy provides an opportunity for marketers

    panel engagement will continue to provide relevant insights and predictions. 2. List hygiene management ...

    Sam Holding - 26/01/2022 - 10:07

  7. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    the content they need to solve real-world challenges. With an increasingly diverse portfolio, a new managing ...

    David Rowlands - 26/01/2022 - 10:48

  8. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    and are preoccupied with administrative work processes such as project management, managing review/request cycles, ... to invest in technologies – like work management applications – that transform work practices, reduce ... managing workflows (38%), and collaboration between teams across numerous locations (37%) as their top ...

    David Rowlands - 25/01/2022 - 12:33

  9. Simon Daniels on the MOPs dos and don’t for 2022

    on the tech they actually need? “The key to marketing technology management is to understand what you’ve got ...

    David Rowlands - 25/01/2022 - 08:55

  10. Three demand generation focus areas you need to know

    and AI-powered marketing automation will continue to play a significant role in enabling marketers to work more ... and website visits are over. While these metrics still play a crucial role, advertisers need to focus on more ... advanced KPIs that impact conversions. Augmenting customer data with customer intent data plays ...

    Satish Sadasivan - 21/01/2022 - 15:35


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