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  1. News: New hires in B2B

    no further! Tom Hughes, head of marketing and communications, J O Hambro Capital Manager (JOHCM) Active asset ... manager JOHCM has appointed Tom as head of marketing and communications EMEA and Asia. Tom comes from ... Morgan as former CMO for the Wealth Management division. “Dipti is a modern, client-centric marketer ...

    David Rowlands - 21/12/2021 - 09:09

  2. Establishing the right goals in 2022 for small businesses

    and sustainability of the business.  3. Manage expectations better than ever before Expectations management at its ... to set and manage expectations at every turn to keep customers informed through every available channel, ... factor between a business succeeding, or not. An expectations management strategy can have a critical ...

    Rebecca Grimes - 20/12/2021 - 12:14

  3. twogether on winning Gold for ‘Best use of direct mail’

    with Salesforce: the playful, accessible and ‘for everyone’ approach that Salesforce instils with their brand.” ... classic cliché that’s really come into play the last two years is that people buy from people, but it goes ...

    David Rowlands - 21/12/2021 - 15:26

  4. Five of the best digital marketing strategies B2B can learn from B2C

    computing platform to help companies manage digital workflows for enterprise operations. Sounds pretty ... DocuSign’s 1,000,000 customers range from office managers at 15 fortune 500 companies to humble sole traders. ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  5. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    manage to deal with that mass of people looking for new opportunities? What sets out a ‘good’ candidate ... and brand management are just some of the ‘how’ we do it. I’m not sure the pandemic has given us all a new ...

    David Rowlands - 17/12/2021 - 15:04

  6. How CogniClick can personalise your content for ABM success

    content for both large and small audiences, the role sales play in formatting lead-generating pieces ...

    David Rowlands - 09/12/2021 - 11:58

  7. Six B2B industries that should be leveraging marketing automation

    most recruiters use an Applicant Tracking System (ATS) to manage their processes. However, marketing ...

    Tom Ryan - 14/12/2021 - 08:58

  8. Jabmo

    sciences. We offer the only omnichannel solution for ABM with international reach and managed services. ...

    Daniela fernandes - 13/12/2021 - 12:11

  9. The B2B Marketing Awards 2021: Check out who won big

    Marketing department Professional development Master- Executions & Campaigns Performance management ... Skills and competencies Campaign management Leaders Creativity Innovation Internal & External talent ...

    David Rowlands - 01/12/2021 - 16:29

  10. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    on that,” Paul asserts, adding that customer experience (CX) plays a crucial role in ABM. “We know we need ... in marketing. Importantly, technology plays a crucial role in ABX, allowing more and more companies to take ... of technology in ABX So, what role can technology play in ABX? “If you’re building out strategies ...

    David Rowlands - 10/12/2021 - 11:46

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