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  1. Universal identity resolution is a myth. It’s also a bad idea

    to give up control of those customers. Even if you do manage to surpass those hurdles, how can ... a single-point solution manage both general (GDPR, CCPA, etc) and industry specific privacy laws (HIPAA, ... critical to managing cost. The universality of the user ID exposes that ID to being reused. This is why ...

    Ray Kingman - 05/11/2021 - 09:31

  2. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    platforms, customer relationship management systems, connected TV or social media platforms. We are committed ... enable clients to build on the investments they have made into Data Management mastered on the D-U-N-S ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  3. The 360-degree customer view: What does it mean and how can you actually achieve it?

    looking for in the cloud data space: the ability to manage their CX; the ability to manage their own ...

    David Rowlands - 04/11/2021 - 11:22

  4. Driving growth through CX

    to ensure they play a part in a company’s growth, instead of its competitors. Understanding that intelligent ...

    James Frampton - 01/11/2021 - 10:02

  5. How to build a B2B content strategy

    Content marketing Master- Brand & Content Strategy Engaging B2B content strategies play ... it more likely that you can meet your goals and maintain momentum. If you’re worried about managing ... your expertise and build trust. Video is another effective format that you can play with; from webinars ...

    Larry Kotch - 21/09/2021 - 11:48

  6. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    Following on from this, are translation agencies a thing of the past, or can they still play a role? ... Translation agencies can definitely still play a role in driving a consistent, strong global brand message. ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  7. Improving ecommerce efficiency with product information management workflows

    Professional development Master- Growth Performance management Personal development From managing ... the praises of product information management (PIM) workflows. However, many still find they are wasting time ... the need for manual data entry and management. Manual processes are often rife with human error, which can ...

    Nate Holmes - 04/10/2021 - 17:32

  8. Marketing automation implementation- where to begin?

    Performance management The c suite has signed off on your marketing automation business case and you’re raring ... to migrate or update forms, landing pages or email templates? Do you have a lead management system in place ... their marketing automation software in silo from their sales CRM. The only way to really manage and track ...

    Tom Ryan - 14/10/2021 - 15:23

  9. News: Former football manager Harry Redknapp puts HR team through its paces in dentsu’s first work for BrightHR

    collaborated on their first work for BrightHR, an award-winning people management software company ... to take their businesses to the next level. Former premiership football manager Harry Redknapp stars ... as an old-school HR manager, struggling to cope with his latest role. As ‘H.R.’ puts his bewildered team through ...

    Lucy Gillman - 07/10/2021 - 17:26

  10. Agile marketing can be your enabler of opportunity

    General B2B marketing Master- Marketing Operations & Process Performance management Personal ... meet occasionally in the office if we want. So, what have you got to lose? Talk to your manager ...

    Steven Cozens - 12/10/2021 - 10:45


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