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  1. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    secret to a successful acquisition is in the culture, the people, how you manage to align the business.” ... This element played a crucial role in the Omobono acquisition who, by Matt’s own admission, ‘touch brand’ more ... always be pure B2B, we will always be pretty tech focused, we will play to that specialism.” This isn’t ...

    Lucy Gillman - 08/10/2021 - 10:04

  2. The must-have skills marketing teams need for automation success

    to manage automation technologies. Savvy business owners know that marketing automation software is only ... as effective as the person, or team, managing it. It’s not a silver bullet and still requires strategic ... planning, analytical thinking, content creation, data management and other human input. The problem ...

    Tom Ryan - 28/09/2021 - 16:26

  3. News: Acquia acquires Widen. We spoke with their CMO to learn more

    has announced that it has acquired Widen – a cloud-native maker of digital asset management (DAM) ... and product information management (PIM) software. In order to learn more about this acquisition and what ... First things first: Who is Acquia? Acquia is a long-established leader in managing textual website ...

    David Rowlands - 21/09/2021 - 09:19

  4. 5 things you need to know about the future of CX

    a shift into this world that’s a totally different platform for engagement, commerce, play and shopping.” ... manager of Amazon Web Services, Darrell Alfonso. “ They’re thinking about where they are in the journey ...

    David Rowlands - 04/10/2021 - 15:35

  5. News: Thinkific appoints first CMO and new CTO

    strategic addition to our executive ranks and will play key roles, building high-functioning teams around ... management platform Hootsuite where he was VP of corporate marketing and led global marketing strategy, ... in the catering industry, where he led software development, product management, IT and security.   Thinkific Labs ...

    Lucy Gillman - 01/10/2021 - 12:27

  6. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    in every selling scenario directly alongside content, in sales plays and in training. Quantify ...

    Lucy Gillman - 01/10/2021 - 12:37

  7. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    director of B2B marketing, Deliveroo Joel Harrison, editor-in-chief, B2B Marketing Andrew Last, managing ... worthy of celebrating, and perhaps how you can follow suit. Andrew Last, managing director, marketing, ...

    David Rowlands - 01/10/2021 - 12:38

  8. B2B Marketing privacy policy

    and services and to manage and administer their memberships and purchases.  We process customer and client data ... training, content or events. Occasional account management calls to check in on how you are getting ... on with any of our products or services you use. You can manage your preferences and unsubscribe from any ...

    a12admin a12 - 30/09/2021 - 16:14

  9. 5 marketers share their top tip for creating a consistent brand

    they are in market for your product or service. Stephanie Pye, lead product marketing manager, Market Research ... with feedback from over 22,000 customers and employees played a major role in our decision-making process. ...

    David Rowlands - 06/09/2021 - 10:29

  10. Five questions to help pinpoint your brand identity

    not an easy task. My advice to any brand manager defining a brand identity would be to go back to the very ... physically and emotionally, and the last thing our customers need is the additional stress of managing ...

    Charlotte Hartley - 23/09/2021 - 11:08


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