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  1. B2B Marketing privacy policy

    and services and to manage and administer their memberships and purchases.  We process customer and client data ... training, content or events. Occasional account management calls to check in on how you are getting ... on with any of our products or services you use. You can manage your preferences and unsubscribe from any ...

    a12admin a12 - 30/09/2021 - 16:14

  2. 5 marketers share their top tip for creating a consistent brand

    they are in market for your product or service. Stephanie Pye, lead product marketing manager, Market Research ... with feedback from over 22,000 customers and employees played a major role in our decision-making process. ...

    David Rowlands - 06/09/2021 - 10:29

  3. How to use humour in your B2B content (and how not to)

    (especially to stakeholders or managers in a meeting)? Thankfully, there are some basic principles that can ... of the funniest B2B content plays with the strange realities of the audience’s job. Take a look at the Users ... double for puns. No refrigeration professional is going to be impressed with your play on the word ...

    David McGuire - 20/09/2021 - 11:07

  4. Five questions to help pinpoint your brand identity

    not an easy task. My advice to any brand manager defining a brand identity would be to go back to the very ... physically and emotionally, and the last thing our customers need is the additional stress of managing ...

    Charlotte Hartley - 23/09/2021 - 11:08

  5. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    of MM and its future marketers; for the management of individual brands; and for the design ... in their categories; and to begin to manage these with surety and confidence, leaving guess-work behind. Taking ... For brand management The pilot clearly unveils what’s possible when a brand is in intimate contact ...

    Sue Mizera - 15/09/2021 - 11:07

  6. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    operations Brand Campaign management Data Last week, we hosted B2B Marketing Ignite London – our first ... the popular platform. How did this bold choice play out? Kirsty said: “It actually blew up more than we ever ... PwC; and Dara Douglas, senior manager, Consulting and UK BXT leader Stefan and Dara followed up ...

    Kavita Singh - 09/07/2021 - 16:53

  7. How employee engagement can help B2B organisations grow

    leadership or micromanaging employees is a management technique of the past. It does not do anything other ... and recognising employees for their achievements plays a great role here. For more detailed insights, read ...

    Braja Roy - 15/09/2021 - 12:22

  8. Does diversity training actually work?

    an active effort to attend. What does a successful diversity training programme look like? If you’ve managed ... be at play. Bringing those statistics and research to life through real-life scenarios can lead to a more ...

    David Rowlands - 13/09/2021 - 13:57

  9. It’s easy to judge, right?

    cloud marketing manager at Ingram Micro Mark Larwood, head of strategic customer marketing at O2 Waheed ...

    Matt Garisch - 15/09/2021 - 09:41

  10. The top 5 soft skills for every manager to have in their toolkit

    Creating a culture of empathy in an organisation is always important. But empathy from managers is needed ... environment. Growth mindset For a manager overseeing a team during this era known as “the Great Re-Entry,” ... and better way.  Communication Managers need to communicate clearly and constructively so employees are clear ...

    Cara Brennan Al... - 19/08/2021 - 16:21


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