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  1. News: Hiscox launches card game to educate businesses about cyber security

    players take turns playing malicious attack cards and responding with security cards to simulate ... to play your turn no matter what card is played. Stephen Ridley, Hiscox UK cyber underwriting manager, ... and competencies AI Analytics Hiscox has designed an educational cyber security card game, No Phish, inspired ...

    David Rowlands - 30/11/2021 - 09:52

  2. How CogniClick can personalise your content for ABM success

    content for both large and small audiences, the role sales play in formatting lead-generating pieces ... the role sales play in formatting lead-generating pieces and the steps CogniClick takes to ensure ...

    David Rowlands - 26/11/2021 - 14:56

  3. Why SMBs are looking for guidance and support from B2SB marketers

    SMB pivots where big brands can play a critical role: 1. Digitisation. From digitising business ...

    Dan Gliatta - 29/11/2021 - 09:25

  4. How to realise the full potential of sustainability marketing

    – a powerful contribution Sustainability marketing plays a central role in driving a more sustainable future. ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. Four game-changing insights driving customer acquisition in a digital world

    and certainly for PassFort, LinkedIn has played a major part in our new business. A quick reminder There has ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and cards; concentrate on ride conditions, not gear”); no Adam’s ribs, their clothes distinguish men’s ... and aligned with your motivation stack. See it as a musical scale that you play up and down in continuous ... harmony.  The new media reality:  Instead of a stand-off between short vs. long-term media, play ...

    Sue Mizera - 19/11/2021 - 09:34

  7. Four tips and tricks to think differently about content management and improve digital experiences

    such as creatives and production specialists, brand teams, and third-party agencies that play a role ...

    Kieron McCann - 10/11/2021 - 14:59

  8. How to approach your ABX strategy

    from brand to post-sale expansion. The use of data plays a key role in ABX. Whereas traditional ABM ... channels and orchestrate some account-focused plays so you can start to scale engagement. Close is all ...

    David Rowlands - 10/11/2021 - 10:57

  9. Driving growth through CX

    to ensure they play a part in a company’s growth, instead of its competitors. Understanding that intelligent ...

    James Frampton - 01/11/2021 - 10:02

  10. Approaching a new CMO role: An interview with Eric Schou

    OKRs.  DR: Channel partners are going to play a large role here. How do you intend to work on your ...

    Anonymous (not verified) - 26/10/2021 - 11:28

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