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  1. Why increased customer privacy provides an opportunity for marketers

    can no longer accurately track email engagement, giving users the opportunity to stop brands from ...

    Sam Holding - 26/01/2022 - 10:07

  2. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    new research revealing an untapped opportunity for businesses looking to achieve competitive ... Workfront, said: “There is a clear and significant, untapped opportunity to gain a competitive edge ...

    David Rowlands - 25/01/2022 - 12:33

  3. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    through the noise. This provides B2B Marketing with an opportunity to continue to grow and meet this need. ... is incredibly exciting, and a huge opportunity, both for the industry, and for B2B Marketing to keep pace ... an opportunity to draw together B2B Marketing’s assets and centre them squarely on the customer problems ...

    David Rowlands - 26/01/2022 - 10:48

  4. News: B2B Marketing appoints new managing director, Richard O’Connor

    be responsible for managing the entire business and helping to identify opportunities to optimise the business ...

    David Rowlands - 26/01/2022 - 10:41

  5. Simon Daniels on the MOPs dos and don’t for 2022

    opportunity and fairly pointless,” he adds. In a similar vein, AI and machine learning are set to have ...

    David Rowlands - 25/01/2022 - 08:55

  6. Much like comedy, good B2B marketing comes down to timing

    opportunity for marketers to capitalise. Intent-driven engagement can help to surface in-market buyers ...

    Jon Clarke - 24/01/2022 - 10:22

  7. Three demand generation focus areas you need to know

    and AI-powered marketing automation will continue to play a significant role in enabling marketers to work more ... Contextualisation is about uniting valuable customer insights with relevant ideas and opportunities to guide people ... and website visits are over. While these metrics still play a crucial role, advertisers need to focus on more ...

    Satish Sadasivan - 21/01/2022 - 15:35

  8. Abhi Morjaria on diversity and inclusion in B2B spheres

    and 2-year old son, Kyan. My B2B career started with an incredible opportunity at one of the leading tech ... into play from a marketing perspective? What are the lessons we can learn from B2C on getting it right, ... opportunity, but everyone is not able to take advantage of that opportunity in the same way. So, businesses ...

    David Rowlands - 12/01/2022 - 14:12

  9. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity ...

    David Rowlands - 20/01/2022 - 14:46

  10. How chatbots can enhance your ABM strategy

    process presents many opportunities for chatbots to step in, assist and make a positive impact. Perhaps ... audiences, intent signals, personalisation and segmentation. That data helps your team run the best plays ...

    Justin McDonald - 19/01/2022 - 09:16

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