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  1. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    Trelleborg as a manufacturer of polymer products. But they were developing and manufacturing digital port ... of SmartPort.  Port operators struggle with outdated manual systems. The multiple touchpoints of approach, ... by Trelleborg is an integrated solution, giving port operators 360-degree visibility. It monitors the movement ...

    David Rowlands - 14/06/2022 - 11:03

  2. It’s time to rethink social

    But the number of buyers taking to social media as the first port of call has accelerated during the pandemic, ...

    David Rowlands - 05/07/2022 - 12:24

  3. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    they have become Technology leaders in the Marine industry with the invention of SmartPort. Port operators ... giving port operators 360-visibility. It monitors the movement of both the ocean and other ships, ... rates, port congestion and a lack of technology to deal with these issues. Ports were also under immense ...

    Kavita Singh - 02/06/2021 - 10:43

  4. Awards case study: How Hep2O increased relevance and consideration among plumbers and heating engineers with influencer marketing

    and affinity with professional installers, with the goal of increasing market share in the plastic piping ... the first port of call is increasingly trusted and authentic peers (both respected individuals and popular ... in a competitive plastic pipes plumbing market and combat negative perceptions in relation to copper alternatives. ...

    Paul Snell - 28/11/2019 - 16:41

  5. Awards case study: How Trelleborg Marine & Infrastructure's immersive 360° video and VR experience delivered ROI of 20:1

    to Teesport, the UK’s third largest port, to record the berthing process of a 57,000 ton tanker ... moving into the new category of port automation, where it competes with long-established marine industry ... specialists. TM&I supplies the world’s ports with engineered solutions. Products include fenders, mooring ...

    Paul Snell - 28/11/2019 - 16:23

  6. Awards case study: Find out how Stein IAS helped TM&I deliver a substantial number of MQLs to its sales team

    category of port automation, where it competes with long-established marine industry specialists.   ... the UK’s third largest port to record the berthing process of a 57,000 Ton tanker – the Agathonissos. Using ... creating instant awareness among port operators, owners, pilots and tug skippers.  By viewing SafeTug ...

    Kavita Singh - 13/04/2020 - 14:59

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    as if with a friend, as they feel you genuinely understand them, talk immediately to them and care about them.  Pipe ...

    Sue Mizera - 13/10/2021 - 09:49

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    as if with a friend, as they feel you genuinely understand them, talk immediately to them and care about them.  Pipe ...

    Sue Mizera - 19/11/2021 - 09:34

  9. CASE STUDY: 'Challenging Tradition' runner up for Best use of creative for Polypipe Terrain

    Polypipe Terrain makes plastic piping for plumbing, heating, drainage and waste applications. ... The aim of the campaign was to persuade those in the industry to move away from traditional metal pipes ... powerful and relevant messages to address problems with metal piping experienced by the target audience: ...

    a12admin a12 - 06/11/2008 - 00:00

  10. Awards case study: Stein IAS take thought leadership to the next level

    largest commercial ports. One of the company’s key product lines is marine fenders made from very high ... quality industrial grade rubber, which provide a first line of defence between a berthing vessel and port ... expertise on port safety and maintenance was not changing the behaviour of a portion of the market ...

    Jess Pike - 08/11/2016 - 10:12

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