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  1. How chatbots can enhance your ABM strategy

    process presents many opportunities for chatbots to step in, assist and make a positive impact. Perhaps ...

    Justin McDonald - 19/01/2022 - 09:16

  2. 10 lessons learned after 10 years of modern selling

    contributes to an overall positive buyer experience. B2B buying has shifted to digital-first and buyers have ... the customer, looking at the market as a whole and your business’ position within it. When you begin ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  3. How and why marketing must drive sustainability

    emissions in our value chain. We commit to a ‘net positive’ mindset across all our strategies. This means ...

    David Rowlands - 11/01/2022 - 08:47

  4. What’s in store for B2B marketing in 2022?

    As I write this my son who was due home for Christmas has just tested Covid positive. So like many families, ...

    David Rowlands - 07/01/2022 - 15:27

  5. twogether on winning Gold for ‘Best use of direct mail’

    the blocks, you can construct the kingdom,” Minaz states. Positive client responses to personalised approaches ... are starting to recognise this. In an atmosphere characterised by fear and the unknown, positive, more human ...

    David Rowlands - 21/12/2021 - 15:26

  6. Five predictions on data changes to future-proof your 2022

    and their position in their buying journey. Nothing else really matters, and this is something greater numbers of B2B ...

    Jon Clarke - 20/12/2021 - 12:01

  7. Establishing the right goals in 2022 for small businesses

    a positive experience, a minimum of four more customers are generated through word-of-mouth marketing. ...

    Rebecca Grimes - 20/12/2021 - 12:14

  8. Christelle Fraysse on the importance of a solid CRM system

    Identifying strong advocates to spread positive messages about a business early in the process is a powerful ...

    David Rowlands - 16/12/2021 - 12:19

  9. Six B2B industries that should be leveraging marketing automation

    possible to automate tailored messaging that retains business and ensures a positive CSAT score.  It’s ...

    Tom Ryan - 14/12/2021 - 08:58

  10. News: Mitie has announced the appointment of its new CMO, Maria Winn

    be on increasing awareness of Mitie’s growing services with existing clients and further enhancing its position ...

    David Rowlands - 09/12/2021 - 12:33

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