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  1. News: B2B Marketing appoints new managing director, Richard O’Connor

    O’Connor. This is the first time the position has been held at B2B Marketing since it was founded in 2004 ... leadership positions at The Independent newspaper, UBM, Informa and RELX. He has worked in and around sales ... is ideally positioned to support the industry to navigate the post-Covid recovery.” "We’re very excited ...

    David Rowlands - 26/01/2022 - 10:41

  2. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    Marketing: to deliver insights and actionable advice for marketers. This is the first time the position of MD ... has been held at B2B Marketing. Richard has an impressive CV, having held senior leadership positions ...

    David Rowlands - 26/01/2022 - 10:48

  3. Simon Daniels on the MOPs dos and don’t for 2022

    the time, bandwidth and enthusiasm for it? “If you can’t answer those questions positively, you’re at risk ...

    David Rowlands - 25/01/2022 - 08:55

  4. Much like comedy, good B2B marketing comes down to timing

    years, marketers can instead concentrate on getting a clear view of buyers’ intentions and their position ...

    Jon Clarke - 24/01/2022 - 10:22

  5. How chatbots can enhance your ABM strategy

    process presents many opportunities for chatbots to step in, assist and make a positive impact. Perhaps ...

    Justin McDonald - 19/01/2022 - 09:16

  6. 10 lessons learned after 10 years of modern selling

    contributes to an overall positive buyer experience. B2B buying has shifted to digital-first and buyers have ... the customer, looking at the market as a whole and your business’ position within it. When you begin ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  7. How and why marketing must drive sustainability

    emissions in our value chain. We commit to a ‘net positive’ mindset across all our strategies. This means ...

    David Rowlands - 11/01/2022 - 08:47

  8. What’s in store for B2B marketing in 2022?

    As I write this my son who was due home for Christmas has just tested Covid positive. So like many families, ...

    David Rowlands - 07/01/2022 - 15:27

  9. twogether on winning Gold for ‘Best use of direct mail’

    the blocks, you can construct the kingdom,” Minaz states. Positive client responses to personalised approaches ... are starting to recognise this. In an atmosphere characterised by fear and the unknown, positive, more human ...

    David Rowlands - 21/12/2021 - 15:26

  10. Five predictions on data changes to future-proof your 2022

    and their position in their buying journey. Nothing else really matters, and this is something greater numbers of B2B ...

    Jon Clarke - 20/12/2021 - 12:01

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