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  1. Establishing the right goals in 2022 for small businesses

    a positive experience, a minimum of four more customers are generated through word-of-mouth marketing. ...

    Rebecca Grimes - 20/12/2021 - 12:14

  2. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    These acquisitions will extend the company’s position in the B2B online marketing value chain and will build upon its ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  3. Christelle Fraysse on the importance of a solid CRM system

    Identifying strong advocates to spread positive messages about a business early in the process is a powerful ...

    David Rowlands - 16/12/2021 - 12:19

  4. Six B2B industries that should be leveraging marketing automation

    possible to automate tailored messaging that retains business and ensures a positive CSAT score.  It’s ...

    Tom Ryan - 14/12/2021 - 08:58

  5. News: Mitie has announced the appointment of its new CMO, Maria Winn

    be on increasing awareness of Mitie’s growing services with existing clients and further enhancing its position ...

    David Rowlands - 09/12/2021 - 12:33

  6. Everything you need to know to create a high-converting B2B product page design

    many people want to read that? Your product page should position your product positively, emphasizing ... for other businesses, helping them to be sure it’ll work for them.  Consider positioning social proof near ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  7. The tautology of marketing operations job titles

    skills, together with the central position to manage the martech stack for marketing. As such, there’s ...

    Simon Daniels - 03/12/2021 - 08:47

  8. Annabel Rake on the importance of sustainability in marketing

    Working with a large employee pool across the globe, Deloitte is able to enforce positive choices ... to be in the middle of.” For Annabel, the major challenge for marketers lies in positioning your brand to show ... solution.  This approach sits at odds with traditional marketing- positioning your organisation as the sole ...

    David Rowlands - 02/12/2021 - 08:50

  9. Are the 2020s the Decade of the Great B2B Rebranding?

    Brand Promises, Brand Personality, Total Offering, Name and your Brand Positioning: your Why?, your ... with the ninth- your Brand Positioning- at the center, holding everything together.  All are intangible; all ... and Positioning- based on the Target Audience insights it illuminates and the window into their intrinsic ...

    Sue Mizera - 01/12/2021 - 10:47

  10. The data and science you need to know when approaching ABM email marketing

    takes the crown when it comes to more positive reactions When valence (pleasurable experience) ... to the rest of their inbox more positive and engaged. So, how do you incorporate this into your ABM campaign? ... and take advantage of these positive outcomes. 3. Best email content offer: Static vs. interactive It seems ...

    David Rowlands - 16/11/2021 - 09:39


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