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  1. Kate Owen on how multifaceted ABM can be applied across higher education

    approaches to refine how to position product and brand to ensure it remains relevant. Although having student ... fewer, bigger and more impactful campaigns that can span across both B2B and B2C and make a positive ...

    David Rowlands - 19/10/2021 - 16:26

  2. Agile marketing can be your enabler of opportunity

    initiatives with positive results? By all means call them the troubleshooters, the dynamos or the go-getters, ...

    Steven Cozens - 12/10/2021 - 10:45

  3. News: durhamlane and Cyance launch new report

    with vendors when they are ready to buy, and 88% will consider a vendor if they have a positive impression ... will consider a vendor if they have a positive impression before beginning their research. ... to resolving their current issues, creating that all important ‘positive impression’ before they begin ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  4. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    in a positive way.” So, what exactly attracts investors to the B2B market? “The market is maturing really ...

    Lucy Gillman - 08/10/2021 - 10:04

  5. How to use data to optimise your marketing spend

    in achieving a sale. Positional:  If you’re not already using customised or algorithmic models, or haven’t got ... time to set them up, the positional model will be best for your business. It blends the above three ...

    Kate Cox - 28/09/2021 - 09:52

  6. How to develop more effective alliance partner sales tools

    At the ‘consider’ stage of the customer journey, deploy sales tools that position your combined solution as uniquely ...

    Rod Griffith - 06/10/2021 - 12:01

  7. How neuroscience affects CX in B2B marketing

    if you’re a buyer, you’ll want predictable, reliable and positive experiences throughout. Therefore, it’s ...

    Lucy Gillman - 05/10/2021 - 10:24

  8. News: Thinkific appoints first CMO and new CTO

    position in the global market.” Henk brings more than 20 years of marketing and leadership experience ... Previously, he held senior positions at Fenton and Edelman, and developed communications and award-winning ... McGuire will take over the CTO position from Thinkific co-founder, Matt Payne. Payne will remain ...

    Lucy Gillman - 01/10/2021 - 12:27

  9. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    Achieving it requires a prescriptive approach to positive behavior change and skill development,” said Jake ...

    Lucy Gillman - 01/10/2021 - 12:37

  10. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    structures and approaches, helping writers to evaluate work from a position of “does this work or not rather ...

    Lucy Gillman - 01/10/2021 - 14:20

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