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  1. How employee engagement can help B2B organisations grow

    by the shared values of the employees and company. No company can build a positive company culture without ...

    Braja Roy - 15/09/2021 - 12:22

  2. It’s easy to judge, right?

    "I didn't expect the number of positive responses that I got form the social post that I did.” ...

    Matt Garisch - 15/09/2021 - 09:41

  3. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    the right marketing, the right products, the right positioning for top cyclists. They understand the nature ...

    Sue Mizera - 15/09/2021 - 11:07

  4. Does diversity training actually work?

    response so it is critical that training is positioned in a way that limits and points out ...

    David Rowlands - 13/09/2021 - 13:57

  5. News: Kingpin and The Marketing Practice join forces

    dedication to B2B. The reaction we’ve had from clients and our people has been hugely positive. They can see ... positions align to the Kingpin ambitions, however in a much more accelerated and structured manner. That’s ...

    David Rowlands - 09/09/2021 - 10:52

  6. Why you need to take the next step in your relationship (with HR)

    departments. It’s always a positive when other functions have a deeper understanding of the value ...

    David Rowlands - 09/09/2021 - 08:59

  7. 5 marketers share their top tip for creating a consistent brand

    back up your brand positioning. We always ask our clients, 'What do you think your customers would ... in the future?' It can be tempting to position your brand based on where you’d like to be, rather than where you ... that your brand will evolve over time, so you should regularly review your market positioning and your value ...

    David Rowlands - 06/09/2021 - 10:29

  8. Part 1: This is the audit that every B2B business needs right now

    that is perceived positively, and to which both prospects and existing customers feel loyalty. The latter, however, ...

    Mercè Cozens - 02/09/2021 - 09:44

  9. Transformation through messaging and engagement: An interview with Gary Hurry

    with confidence. So, for IRI, our position has undoubtedly been elevated into one of genuine strategic partner. Insight ... to go until normality returns, but we’re now taking the time to really think about our brand positioning ... to be positively disruptive, intelligent and relevant. Behind the scenes, we’re also making big investments in our ...

    David Rowlands - 31/08/2021 - 09:37

  10. News: Hotwire acquires McDonald Butler Associates, strengthening position as leading tech communications consultancy

    ABM Creative General B2B marketing International Strategy Global tech communications consultancy, Hotwire, has announced that it has acquired McDonald Butler Associates (MBA) – a strategic B2B sales and marketing agency specialising in the technology indu ...

    David Rowlands - 27/04/2021 - 10:13


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